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SVP, Digital Content


New York, NY, US, 10036

New York

BET Networks,  a subsidiary of Paramount Global,  is the nation's leading provider of quality entertainment,  music,  news,  and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States,  Canada,  the Caribbean,  the United Kingdom,  and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:,  a leading Internet destination for Black entertainment,  music,  culture and news; BET HER,  a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams,  BET Soul and BET Gospel; BET Home Entertainment; BET Live,  BET's growing festival business; BET Mobile,  which provides ringtones,  games and video content for wireless devices; and BET International,  which operates BET around the globe.



Overview and Responsibilities

After two years of history record performance, BET is currently seeking a senior level, highly accomplished media executive to lead our digital team as Senior Vice President of Digital Content. The SVP Digital Content is responsible for both developing a high growth vision and carrying out a brand-defining strategy for BET’s digital/social platforms. In addition to being a transformative and proven content leader, the head of digital will be responsible for the development and production of compelling, relevant, and monetizable digital content. We seek a candidate who is an enthusiastic and mature leader who possess extensive, in-depth cultural knowledge and have a passion for the BET audience! This role reports to the Chief Marketing Officer of BET.

This SVP must be a strong strategic leader with the ability to effectively communicate and influence BET/Paramount Sr. leaders, peers and direct reports. A proven track record of providing timely text, video and social content in multiple winning formats across music, news, sports, lifestyle, entertainment, style, and health categories. To that end, operating with a sense of urgency/agility as well as having pre-existing relationships with subject matter experts in various content sectors is critical.

While the SVP will work closely with SVP, Digital Ops, they should have an understanding of growth and monetization strategies across all major digital/social platforms. As well, the SVP should understand how to manage P&Ls and have experience overseeing budgets, strategically allocating resources, and delivering content within deadline parameters.


Day-to-day responsibilities include, but not limited to:

  • Manage and develop effective and efficient teams
  • Partnering with SVP, Digital Ops to deliver P&L targets and annual business plan
  • Provide best-in-class text and video content for O&O and social media channels
  • Create and maintain a consistent vision and voice across all verticals
  • Develop and enroll Sr. leaders/others in digital vision and 2-3yr strategy
  • Leverage industry relationships to secure exclusive and original content
  • Develop specific editorial and social media strategies that increase the BETD footprint and drive network goals
  • Over deliver across KPIs that include video views, unique, watch time, impressions, and pageviews
  • Maximize content opportunities around key BET IP and brand priorities such as tentpoles, linear series and specials, BET+, prosocial initiatives, etc.
  • Develop and launch additional digital products and innovative initiatives that further increase the BETD footprint, provide incremental monetization opportunities, and unlock new audiences for BET



  • 15+ years of digital experience
  • Expertise in overseeing multiple content platforms
  • The ability to analyze and use data to improve the performance of digital content
  • Able to adapt quickly to changing priorities and thrive in a fast-paced environment
  • Proven ability to build and manage a collaborative, efficient team
  • Work collaboratively across all functional areas of the company (Brand marketing, Programming, Sales, Finance, Business Development, etc.)
  • Extraordinary communication and organizational skills!


Paramount is an equal opportunity employer (EOE) including disability/vet. 


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned. 

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City