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Vice President, Social Media


New York, NY, US, 10036

New York

BET Networks,  a subsidiary of ViacomCBS Inc. (NASDAQ: VIA,  VIA.B),  is the nation's leading provider of quality entertainment,  music,  news,  and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States,  Canada,  the Caribbean,  the United Kingdom,  and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com,  a leading Internet destination for Black entertainment,  music,  culture and news; BET HER,  a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams,  BET Soul and BET Gospel; BET Home Entertainment; BET Live,  BET's growing festival business; BET Mobile,  which provides ringtones,  games and video content for wireless devices; and BET International,  which operates BET around the globe.



On the heels of a record year in 2020 and continued momentum in 2021, BET is looking to further its leadership position and continue to bring renewed excitement and energy to fans, viewers and the Black community.  Given the importance of daily engagement, BET is looking to accelerate and redefine its social strategy and voice.   The new head of Social Marketing will be a critical member of the marketing leadership team in reimagining the BET Master brand, its award winning content and its role in advancing culture.  


The Social Media VP has four principal responsibilities that include developing and executing a growth strategy for all social media platforms. Identifying and employing innovative social tools and tactics to increase community engagement. This individual will work closely with the brand marketing, sales, digital editorial and originals teams to develop creative social-first content that improves brand reach, engagement and revenue-generating initiatives.


  • Create BET’s overall social media strategy across all platforms. The ideal candidate will own BET’s voice across social media so that it is consistent and reflects our purpose, positioning and editorial vision and content. 
  • Develop and execute organic social marketing strategies for new and returning series, tentpole events, franchise launches and pro-social initiatives. 
  • Lead all aspects of editorial calendar and publishing across all BET social platforms
  • Align and plan strategically with internal partners, including digital editorial, sales, and franchise planning.
  • Interpret and analyze all available data and make strategic and tactical recommendations based on those insights.
  • Form strategic partnerships with established and emerging social platforms.
  • Stay up to date and pursue partnerships with the latest analytics tools, vendors and social agencies that will best move our business forward.
  • Build social media guidelines that outline that voice as well as defines how we use each individual platform.
  • Stay informed about standard methodologies for social media, and changes in platforms’ algorithms, tools, and policies.
  • Work with the editorial team to build original social-first content, including gifs, memes, and other branding-related tools.
  • Participate in editorial meetings and editorial and sales/marketing projects.
  • Track success through engagement rates, growth statistics, social engagement/responses and other metrics.


Basic Qualifications

  • 8-10 years experience in social media 
  • Prior experience developing teams consisting of at least 5 members
  • Possess proficiency in major social platforms’ standard methodologies, including Facebook, YouTube, Instagram, Snapchat, Twitter, Tik Tok, working knowledge of secondary platforms (Tumblr, Pinterest, Twitch, etc.) and a keen eye for emerging platforms and trends.


Additional Qualifications

  • A shown affinity for the BET brand, culture and the causes/issues that impact the Black community
  • Experience collaborating with sales and cross-functional department
  • Demonstrated excellence on building social campaigns of all types: organic, paid, influencers, and content marketing.
  • Experience briefing and running workflow with outside agencies, plus possessing a robust database of the best social agencies.
  • Deep understanding of all mainstream and some emerging social channels.
  • Experience building creative social native content
  • Strong writing and editing skills.
  • Excellent time-management and planning skills
  • Strong knowledge of data analytics and other programs that support social content.


ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 


At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.


ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

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As ViacomCBS begins the process of returning to the office in the US, there are a few key dates to keep in mind

  • The first dose of the Moderna vaccine should be no later than November 29.
  • The first dose of the Pfizer vaccine should be no later than December 6.
  • The J&J vaccine should be administered no later than December 27.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City