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Associate Manager, Media Strategy

7563

Burbank, CA, US, 91505

Marketing
Burbank
Full-Time

 

Overview:

ViacomCBS Streaming is searching for an Associate Marketing Manager to join the Media Strategy team for Paramount+! We are looking for an Associate Manager that will assist the planning and implementation of acquisition driving campaigns across a variety of channels including search, social, programmatic, and affiliate. This person will help lead this group to meet our growing needs in these areas as well as identify efficiencies in our process and tools. The Associate Manager will also be passionate about managing performance media budgets and identifying/driving high-quality Paramount+ subscribers to the platform, as determined by lifetime value. This position will report directly to the Marketing Manager, Media Strategy, and can be in either Los Angeles or New York.

 

 

Responsibilities:

  • Passionate about managing performance media budgets and identifying/driving high-quality Paramount+ subscribers to the platform, as determined by lifetime value
  • Work with cross-functional teams to strategize and implement acquisition marketing campaigns to drive Paramount+ subscriber growth across direct-to-consumer online and offline media channels with a focus on performance campaigns
  • Partner with marketing teams and media buying teams to plan and optimize marketing spend across paid media channels to ensure acquisition and growth goals are met.
  • Analyze tests and make recommendations for future testing/optimization across paid media channels (testing marketing variables including offer, copy/messaging, targeting and segmentation, and creative)
  • Perform post-campaign analysis of paid media campaigns to drive and improve strategy
  • Advocate for decisions backed by data using multiple data sources from tech stack, external partners and internal resources
  • Explore new channels for potential growth marketing opportunities, primarily on performance tactics

 

 

Basic Qualifications:

  • 2-3 Years of Full Funnel Marketing Experience and/ or Media Strategy

 

 

Additional Qualifications:

  • Experience with analyzing critical metrics on an ongoing basis to ensure that campaigns are improving return
  • Ability to work across teams to understand & map out customer journeys and media touchpoints across devices and platforms
  • Partner with media channel owners, platform/vendor partners, and key marketing partners to implement standards across paid media tactics using first and third-party data to inform decisions

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ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.


Nearest Major Market: Los Angeles