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Senior Marketing Manager


Burbank, CA, US, 91505 New York, NY, US, 10036


Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream ViacomCBS Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.



ViacomCBS Streaming is actively recruiting for a Senior Marketing Manager to join the Media Strategy team on Paramount+! The Senior Marketing Manager helps plan and execute 360 degree full funnel marketing campaigns to drive growth across media channels for Paramount+ Original Series. You will be overseeing the Original Series media budgets and focus on finding and driving high quality Paramount+ subscribers as determined by lifetime value. The position will report directly to the Director, Media Strategy. This role can be in either LA or NYC. 



  • Work with cross-functional teams to strategize and execute branding and acquisition marketing campaigns to drive Paramount+ subscriber growth across direct to consumer online and offline media channels (linear, out-of-home, radio/audio, digital, etc.).
  • Conduct analyses of Original Series marketing campaigns and maintain essential project calendars for upcoming Original Series
  • Partner with marketing teams, internal media buying team and external media agency to plan and optimize marketing spend across paid media channels to ensure Original Series media goals are met
  • Analyze tests and make recommendations for future testing/optimization across paid media channels (testing marketing variables including offer, copy/messaging, targeting and segmentation, and creative)
  • Perform post-campaign analysis of Original Series media campaigns to drive and improve strategy
  • Advocate for decisions backed by data using multiple data sources from tech stack, external partners and internal resources
  • Explore new channels for potential growth marketing opportunities, including both performance and upper funnel tactics



Basic Qualifications:

  • 5+ Years of Full Funnel Marketing Experience and/ or Media Strategy

Additional Qualifications:

  • Developing cutting edge cross-channel media plans
  • Experience with analyzing critical metrics on an ongoing basis to ensure that campaigns are maximizing return
  • Ability to work across teams to understand & map out customer journeys and media touchpoints across devices and platforms 
  • Partner with media channel owners, platform/vendor partners and key marketing partners to implement standards across paid media tactics using first and third party data to inform decisions



ViacomCBS is an equal opportunity employer (EOE) including disability/vet.



At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

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As ViacomCBS begins the process of returning to the office in the US, there are a few key dates to keep in mind

  • The first dose of the Moderna vaccine should be no later than November 29.
  • The first dose of the Pfizer vaccine should be no later than December 6.
  • The J&J vaccine should be administered no later than December 27.

Nearest Major Market: Los Angeles