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Manager, Brand & Program Marketing

6194

New York, NY, US, 10019

Marketing
New York
Full-Time

Showtime Networks Inc. (SNI) owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc., a wholly owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. SHOWTIME is currently available to subscribers via cable, DBS, and telco providers, and as a stand-alone streaming service through Amazon, Apple®, Google, LG Smart TVs, Oculus Go, Roku®, Samsung Smart TVs and Xbox One.

 

Overview & Responsibilities 
We are looking for a Manager to be responsible for assisting the Directors in brand management and development of strategic marketing campaigns. The Manager is also responsible for managing the tactical development and execution of consumer advertising campaigns to generate awareness and drive tune-in for Showtime scripted and non-fiction programming.

 

Responsibilities

  • Assists Directors in developing strategic campaign documents, Kickoff Decks, Marketing Plans.
  • Manages all details of a project copy rotation and acquires necessary details from Media, Campaign Management and external agencies to accurately direct creative, production departments and external digital agencies on the execution of advertising tactics.
  • With Directors, reviews and provides input on Key Art and Video concept development.
  • Helps execute on and lead all aspects of brainstorming sessions with internal marketing departments and external agency partners.
  • In conjunction with team, oversee monthly budget tracker, submit SOWs/MSAs, invoices, etc.
  • Develops in depth knowledge of Showtime programming (series/pilots) by reading scripts, watching episodes.
  • With mentorship from Directors, build a fruitful work environment for direct report (s), which demonstrates leadership and an emphasis on development of skills.
  • Strives to be a specialist in the television landscape and is aware of industry trends. Monitors press, competitive advertising, Showtime’s success in the marketplace, as well as other insights on program marketing/advertising. Makes a point to be inclusive with sharing information across teams.
  • Ensures all Showtime consumer advertising tactics are executed on time and on budget.
  • Keeps digital agency vendor relationships in good standing, serving as primary contact for campaign which includes briefing, supplying creative assets, and reviewing and providing feedback on multiple executions and units.
  • Coordinates online advertising with SHO Media and external media agency. With executional tactics, Manager is first line of creative review before Director and VP.

 

Basic Qualifications 

  • College degree or higher preferred. 
  • Minimum of 3-5 years experience as an account executive, brand/consumer marketing manager, advertising manager (or similar role) in a fast-paced marketing or media/digital agency environment.

 

Additional Qualifications 

  • A solid knowledge and understanding of the core aspects of entertainment marketing, including advertising, media, digital & social marketing, research, consumer behavior, and strategy.
  • High level of creativity! Knowledge of the creative process, advertising field, print, and broadcast production a plus. An understanding of the pillars of good design and aesthetics.
  • Leadership - demonstrates ability to influence others both directly and indirectly. Is persuasive and able to present opposing thoughts/ideas to other parties and achieve results that satisfy all parties involved. Possess confident presentation skills and the ability to lead meetings.
  • Gains trust and respect from peers and internal/external creative agencies. Establishes themselves as a dependable resource – others perceive them as a “go to” person for their respective area.
  • Proactively works above and beyond normal job responsibilities.
  • Understand role of one’s work within larger context of business goals and environment and make suggestions accordingly. Able to make connections between a project/initiative as it exists today and how it can be adapted, broadened, or enhanced for another application. Able to make recommendations that make smart business sense.
  • This person will possess excellent verbal and written communication skills. There is a great deal of writing and meeting participation which demands these abilities, and they will constantly keep the Directors appraised of all critical project information.
  • Strong organizational skills, dedication to detail, flexibility and endurance are needed to balance a multitude of tasks simultaneously in a time-sensitive manner.
  • This person should exhibit strong problem solving skills, and demonstrate a strategic mind-set in a fast-paced environment.
  • This person should possess the ability to function well in a collaborative, environment and be able to build and foster successful working relationships.
  • An enthusiasm for television, entertainment and an interest in innovative marketing!

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 


ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

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As ViacomCBS begins the process of returning to the office in the US, there are a few key dates to keep in mind

  • The first dose of the Moderna vaccine should be no later than November 29.
  • The first dose of the Pfizer vaccine should be no later than December 6.
  • The J&J vaccine should be administered no later than December 27.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City