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Senior Director- Growth Analytics


London, GB


Unleash your potential in a place you belong

Come and join a culture where content, people and ideas merge. An exciting and open place where your talents can truly thrive. Ready? This could be the start of something special.

At ViacomCBS, we have an iconic portfolio of brands, like Paramount, MTV, Nickelodeon, and many more - but it’s our employees that make it unique. You could be the next addition to our incredible team.


Is this the role for you?

Are you an experienced Analyst with a passion and deep understanding of the D2C tech world?

Do you have experience improving the customer experience of leading digital products?

Are you interested in working in a high growth area with endless possibilities?


What will you be doing?

We are on the look-out for an experienced, proactive and passionate Senior Analytics Director to join our newly formed Streaming team. In this incredibly exciting role you will take control of the Business Analytics segment for UK streaming services.

This is an extremely interesting time to be joining ViacomCBS and a newly formed team, with a "Start Up" mentality, as we look to undertake a challenge we have never done before! We are building a new team providing a specific focus on growing and improving our UK streaming service, My5 and Pluto TV. ViacomCBS are one of the biggest spenders on content in the world, and with an ever more growing digital world improving and bolstering our streaming service is pivotal to our mission statement and continued success.

This role will be responsible the analytics function within the growth team for the UK streaming business, conducting analysis, and delivering impactful insights for My5, Pluto, MTV Play and Noggin. You will lead a small analytics team spanning business, products and content analytics verticals. In addition to managing a team, you will be the principal analyst for the growth analytics vertical, identifying insights that mobilise multi-functional teams around the most attractive growth opportunities across acquisition, engagement and retention.


  • Provide analysis and insights supporting overall UK streaming business(es) with a focus on key growth metrics for VCNI UK’s streaming products such as ARPU analysis, cohort analysis, CAC analysis, CLV analysis, CLV/CAC ratios, customer acquisition/conversion by marketing channel, Funnel testing / funnel ratios
  • Identify, analyse, and interpret trends and patterns in complex data sets to improve methodological decision-making process across UK streaming products
  • With UK streaming leader and UK growth leader, identify key performance metrics, business questions and reporting needs
  • Build and disseminate reports and analysis in a regular fashion (daily, weekly, monthly, quarterly, bi-annual, annual and ad hoc) and develops new reporting templates and datasets to support shifting business needs
  • Lead a team of 3-5 UK streaming analytics roles, comprised a mix of direct reports and dotted reports
  • Work with the extended VCNI data and analytics team and partners to develop, refine and scale data management and analytics procedures, systems, workflows, integration, compliance etc.
  • Maintain Adobe analytics / other relevant systems / tools to ensure reliable data, and seamless operations
  • Provide recommendations and share best practice to accelerate the adoption and utilisation of data driven mind-set within the streaming team
  • Keep up to date with the latest industry trends, technical developments and techniques
  • Communicate effectively, translate data to stories to support and simplify decision-making processes
  • Work with internal or external partners to process, coordinate, and connect various data sources
  • Collaborate with UK and VCNI BALA teams and privacy teams to ensure compliance with privacy policy and current legislation
  • Provide thought leadership around standardization of data collection from multiple sources, as well as API-based data collection method
  • Embrace the ‘One ViacomCBS’ approach and encourage collaboration and team working
  • Be an ambassador for all VCNI channels, internally and externally
  • Adopt and promote the ViacomCBS values and support a culture of inclusion

What are we looking for?

  • Ability to make decisions and work autonomously
  • Good at simplifying the message
  • Great teammate and collaborative
  • Strong data manipulation skills and experience, comfortable running complex queries and creating new views on the data
  • Familiarity with data ingestion, ETL processes and workflows on cloud infrastructure
  • Experience working with distribution partners and on-boarding new distribution partners
  • Agile experience and familiarity with JIRA and Confluence
  • Experience with mobile app and video measurement implementations
  • Experience working with digital content and data visualisation software such as Tableau
  • A solid grasp of statistical methods and how to apply them in real life situations
  • Experience or an understanding of Adobe Analytics
  • Microsoft Office, mainly Excel & PowerPoint
  • SQL Programming language
  • R/Python open-source programming language
  • Superb communication and presentation skills
  • Strong organisational, multitasking and attention to details

Everything else!

We offer an inclusive environment where you can really be yourself and find your niche. You’ll get to work alongside streaming platforms you can be proud of, with content that touches millions of lives. Plus, you can learn about the things we’re doing to make the industry more sustainable, and enjoy lots of perks:

  • A monthly streaming fund
  • All the health and financial benefits you’d expect, and some you wouldn’t
  • Flexibility to own the way you work
  • Mental health activities and support
  • All manner of BBQs, socials and events

What are you waiting for? Put in your application!

Our Values:

Our values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.

Optimism & Determination

  • We share a positive belief that we can navigate and thrive in the landscape ahead

Inclusivity & Collaboration

  • We Embrace new and divers voices, act with care and work together to capture opportunities and manager through challenges

Agility & Adaptability

  • We think entrepreneurially, are resilient in change and move quickly to anticipate and create what’s next


ViacomCBS is an equal opportunity employer (EOE).

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. We are proud to be a Disability Confident Employer and we take our responsibility in safeguarding children and adults seriously. We work hard to ensure that everyone with whom we engage receive equal protection from all types of harm or abuse, regardless of age, disability, gender, racial heritage, religious belief, sexual orientation or identity; an obligation we take very seriously.

To ensure, we are an exemplar in the field of safeguarding individuals, we guarantee to interview all disabled applicants who meet the minimum criteria of the role applied for and for those who are successful in receiving an offer for roles that interact with children, completed background checks will be required prior to joining. Should you need any support during the recruitment process, please advise your recruiter or email UK.recruitment@vimn.com where we will support your request as suitably possible.

Additionally, we are proud to partner with a number of incredible communities and if you have a disability or a long-term condition (including hidden conditions such as mental health, autism, dyslexia, etc) that would need an adjustment; either in the application process, the interview process, the onboarding process or day to day, our amazing partner Evenbreak can provide additional help and advice to disabled candidates who may be interested in our vacancies. Find out more at https://hive.evenbreak.co.uk

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

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As ViacomCBS begins the process of returning to the office in the US, there are a few key dates to keep in mind

  • The first dose of the Moderna vaccine should be no later than November 29.
  • The first dose of the Pfizer vaccine should be no later than December 6.
  • The J&J vaccine should be administered no later than December 27.