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VP, Content & Title Marketing

7145

Miami, FL, US, 33136 New York, NY, US, 10036

Marketing
Miami
Full-Time

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream ViacomCBS Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

 

Are you a strategic team leader, a creator and a problem solver who blends insights & data, with storytelling and entertainment, to push the boundaries of marketing, all in the pursuit of creating incredible experiences for consumers? Come join the ViacomCBS International Streaming team! We are seeking a VP, Content & Title Marketing; reporting to the SVP of International Marketing & Growth.

 

This role leads the coordination, execution, and analysis of global title marketing campaigns internationally. The VP should have experience leading teams aimed at launching global tentpole content and building multi-million dollar campaigns. This role ensures that we create world class campaigns for our brand and for licensed and Original titles.

 

This VP should be a strong people manager, with experience leading and developing teams of 15+ and coordinating cross-functional areas of 50+ people to launch titles to market. They will craft transformative cross-channel campaigns around the customer experience, and should be comfortable developing and implementing media strategies as part of a broader marketing strategy. As a leader on the Marketing Team, this VP will bring seasoned leadership skills and critical thinking to implement mechanisms and measurement tools that identify exciting opportunities to engage audiences.

 

Responsibilities:

  • Lead overall planning for international title marketing, including tentpole definition, goal setting and investment plan
  • Design vision & roadmap for the team, including inspiring locale teams around tentpole show launches and drive best-in class marketing strategies along with clear executional guidance
  • Participate in Originals greenlighting process and provide marketing and insights input
  • Attract, coach, and develop a world-class title marketing team
  • Lead and drive campaign planning, got to market strategies for campaigns, developing and adjusting go-to-market plans and marketing tactics for the international markets
  • Lead and inspire a team to build best in class initiatives & executions for select shows, partnering with creative agencies and local creative teams
  • Lead the team that owns Brand/Originals/Exclusives creative testing roadmap to further optimize effectiveness of current and new creative designs. This includes defining the title research calendar in order to regularly evaluate health of our series in-markets in partnership with the research team
  • Proactively manage international plans by executing placement and asset creation to ensure on-time deliverables and efficient campaigns
  • Oversee all content deliverable flow in-house, including management of creative agencies in collaboration with the creative team
  • Build the team and processes for localization; including post-production, versioning, and campaign delivery across publicity, media, social and partners as needed
  • Create opportunities to collaborate with the domestic & brand teams for marketing materials, campaign elements and infrastructure
  • Lead work with the Data & analytics team to define content marketing performance and build along with BI & Research categorization tools to evaluate marketing spend by title by country

 

Basic Qualifications:

  • Minimum of 15 years work experience; preferably in International Marketing
  • Bachelor's degree in related field preferred; Master’s degree, a plus

 

Additional Qualifications:

  • Proven track record in leading the launch of tentpole blockbuster shows/movies
  • Experience across all title marketing areas (research, creative, media, social, digital, PR/comms, talent)
  • Strong leadership and managerial experience, having managed multi-faceted teams of 10+ people and coordination of 40+ people teams, including hiring and scaling teams
  • Ability to build roadmap and manage multiple priorities, track record of building process and tools to enable scale in the organization
  • Strength in working with fast moving cross-functional teams towards building seamless and integrated marketing campaigns
  • Executive level communication
  • Creative problem solver, constantly looking for new ways to delight and inspire audiences
  • A storyteller, who has a can concept and create along with agencies on high-quality A/V content
  • Advanced decision-making skills with proven ability to drive direction and alignment with large cross-functional teams
  • Capacity to coordinate with International, and with different teams preferred
  • Intense bias for action in a fast-paced, sometimes ambiguous environment
  • Excellent proficiency in verbal and written communication in English.
  • Excellent interpersonal skills, entrepreneurial approach and resilient spirit with experience navigating cross-functional organizations

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.


Nearest Major Market: Miami