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Business Intelligence Analyst


New York, NY, US, 10019 Fort Lauderdale, FL, US, 33309 San Francisco, CA, US, 94105 Burbank, CA, US, 91505 New York, NY, US, 10036

New York

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream ViacomCBS Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Division Overview:

Data plays a central role at CBS Interactive, and as part of the Data & Insights Group (DIG), our Measurement Operations team is a crucial part of our success. It drives business, product, and operational decisions by providing rich data, strategic insights and analytical products. We are looking for an analyst who is passionate about data and entertainment and who thrives in a dynamic and fast-paced environment. The position is anchored around our growing distribution business that offers CBS content on multiple access points, including its increasing Originals’ slate with shows such as Star Trek: Discovery, The Good Fight and Twilight Zone to name a few.


Role Details:

The Distribution Business Intelligence Analyst must be numbers oriented and a self-starter with a passion for media. In this role, the analyst will assist the Director of Distribution Analytics in coordinating and prioritizing reporting requirements for partnership deals. The ideal candidate should have the interest and ability to seek highly technical analyses and measurement implementations. This requires researching, reporting, presenting and ultimately providing decision support services and meaningful insights to the business, as well as ensuring that all implementations conform to our data governance standards. Sources of data include Adobe Omniture, as well as internal sources and data provided by the distribution partners themselves.


Your Day-to-Day:

  • Build and run dashboards showing the health of key business metrics across platforms like desktop web, mobile web, mobile apps, connected over-the-top devices for each distribution point
  • Build standardized reports that provide a holistic view of content consumption across all access points and devices using multiple data sets
  • Guide implementation and delivery of usage data on vMVPD products as well as internet TV platforms
  • Help build measurement and data framework used to answer business questions across all distribution points, including vMVPDs, channels partners and TV Everywhere offerings
  • Meet the reporting requirements of various business partners
  • Assist in defining ongoing data points and KPIs and formulate methods to analyze them across multiple sources and data sets
  • Maintain a data repository of metrics being collected for the multiple distribution platforms
  • Work with CBSi distribution team, distributors and vendors to make sure all measurement requirements are being met
  • Perform quality assurance audits on the data coming from external sources
  • Assist in diagnosing data quality issues and work with engineering and implementation to fix bugs
  • Cater to ad-hoc data needs for distribution team


What you bring to the team:

You have -

  • BA/BS in related field
  • 2+ years experience in web analytics
  • Must have experience with Adobe Analytics (Omniture) 
  • Understanding of web, native app, video measurement technology and standards
  • Proficient with analytical tools and languages supporting data analysis, reporting, and multi-dimensional visualization - Excel, Microsoft Office, Google Collaborative Apps (Docs, Sheets, Slides), Tableau or comparable BI tools
  • Experience extracting data from databases using SQL, merging datasets and applying data visualization
  • Curiosity and eagerness to work with numbers and charts!
  • Detail-orientation with a penchant for data accuracy and good grammar
  • Top notch communicator across all levels of the organization; able to effectively tell stories with data and communicate findings to a non-technical audience
  • Interest in Technology, Media and Distribution business



You might also have -


  • Strong mathematics, statistics background
  • Knowledge in R and/or Python
  • Familiarity with Adobe Federated Analytics
  • Working history in digital media – particularly television or digital content
  • Experience using project management tools like those from Atlassian (JIRA, Confluence)
  • Experience using Google Cloud Platform (BigQuery)
  • Experiences with 3rd-party syndicated audience measurement services (comScore, Nielsen)






ViacomCBS is an equal opportunity employer (EOE) including disability/vet.



At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City