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Associate Manager, Multicultural & Social Impact Marketing


Burbank, CA, US, 91505


Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream ViacomCBS Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.



Our Consumer Marketing team within the ViacomCBS Streaming group is charged with distribution and monetization of premium content across the spectrum of digital partnerships and business models. This includes our direct-to-consumer subscription service Paramount+.


The Consumer Marketing Team is a diverse and agile group that works in an exciting and fast-paced environment, working cross-functionally across different departments and partnering with multiple technology/distribution partners to ensure that we deliver Paramount+ content to consumers, however and wherever they want to consume it.


The Associate Manager, Social Impact & Multicultural Marketing drives execution of Paramount+’s social impact, multicultural and cross-company priority initiatives including bringing to market a growing content slate of international originals debuting on Paramount domestically.



  • Implement divisional strategy of social impact, multicultural and cross-company priority initiatives
  • Completes program marketing campaigns in support of international originals debut on the domestic Paramount+ service
  • Coordinates cross-functional teams across publicity, social media, and marketing to set goals, plans and market timing
  • Primary liaison with creative teams to ensure a timely and effective in-market distribution of creative assets in partnership with the brand creative teams
  • Delivers and briefs media agencies to guide the media planning process and support alignment of teams
  • Leads campaigns from development to launch to ensure detailed execution


Basic Qualifications:

  • 2 - 4 years marketing experience required, experience in social impact and cause marketing a plus
  • Familiarity with Google Insights & Analytics, JIRA, Powerpoint, Excel and/or any other similar softwares
  • Previous experience in the entertainment industry or Direct-to-Consumer business


Additional Qualifications:

  • Experience developing proposals, media briefs, creative briefs, recap presentations, quarterly business review decks
  • Strong project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities
  • Hands-on with end-to-end execution; able to work well under pressure, recognize problems, and find solutions
  • Excellent oral, written, interpersonal, and judgment skills with the ability to collaborate with staff, other administrators, internal and external contacts, and senior management
  • Be positive and willing to jump in on all kinds of projects, sometimes outside of normal day-to-day work
  • An interest & passion for TV/streaming content


ViacomCBS is an equal opportunity employer (EOE) including disability/vet.



At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Nearest Major Market: Los Angeles