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Director, Program & Originals Marketing, Theatrical - Paramount+


Burbank, CA, US, 91505 New York, NY, US, 10016


Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.



The Director, Program and Originals Marketing, Paramount+ leads the development, execution, and analysis of marketing campaigns, delivering new viewers and subscribers for select current and new Paramount+ film and series programs.



  • Developing go-to-market plans and marketing tactics for select upcoming P+ Originals
  • Developing best in class creative executions for select P+ Originals in partnership with various creative teams
  • Collaborating with cross-functional teams to increase exposure of P+ Originals in our owned, earned and paid media channels
  • Performing and reviewing analysis on the success of our P+ Originals marketing campaigns
  • Identifying and developing incremental marketing tactics and opportunities by marketing channel to drive additional viewership and acquisition


Key Projects:

  • Plan select Paramount+ Program and Originals campaigns, while owning execution management
  • Drive efficient brand execution to ensure strong in-market launches for Paramount+ Originals campaigns
  • Tracking and managing performance against KPI’s
  • Own P+ Originals creative testing roadmap to further optimize effectiveness of current and new brand creative designs
  • Develop P+ Originals research tracking in order to consistently evaluate health of our P+ Originals in-market in partnership with the Business Intelligence team


Basic Qualifications:

  • Bachelor’s Degree required
  • 7+ years of entertainment marketing experience
  • Proven track record to drive awareness, interest and viewing for series, films, and/or top tier entertainment IP
  • Strong communication skills and ability to foster strong relationships cross-functionally
  • Proven ability and experience conceptualizing and implementing ideas in the online advertising space
  • A data driven approach to marketing, with experience analyzing and reviewing results
  • Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and collaborators
  • Excellent oral and written communications skills with strong attention to detail


Additional Qualifications:

  • Experience in digital streaming subscription services, driving Original Series marketing
  • Prior experience in a creative, marketing, or ad agency a plus
  • Shown ability to meet deadlines with an exceptional attention to detail.
  • A positive attitude and the ability to thrive in a collaborative, yet fast-paced work environment
  • Passionate about all things pop culture and entertainment!
  • Excellent sense of humor!


 Paramount is an equal opportunity employer (EOE) including disability/vet.


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Los Angeles