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Coordinator, Marketing- Program & Originals

5938

Burbank, CA, US, 91505

Marketing
Burbank
Full-Time

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream ViacomCBS Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Our Consumer Marketing team within the ViacomCBS Streaming group is charged with distribution and monetization of premium content across the spectrum of digital partnerships and business models. This includes our direct-to-consumer subscription service Paramount+.

 

The Consumer Marketing Team is a diverse and agile group that works in an exciting and fast-paced environment, working cross-functionally across different departments and partnering with multiple technology/distribution partners to ensure that we deliver Paramount+ content to consumers, however and wherever they want to consume it.

 

The Marketing Coordinator, Program & Originals coordinates the implementation, execution, and evaluation of Paramount+ program marketing campaigns, delivering new audiences and subscribers for the expanding service!

 

Your Day-to-Day:

  • Manage organization and trafficking of creative assets, working with internal teams and external agencies to ensure timely delivery
  • Reviewing analysis on the success of our marketing campaigns, and developing reports for key stakeholders to reference
  • Maintain essential campaign documents including calendars, one-sheets and decks
  • Participate in brainstorm sessions to identify and developing incremental marketing tactics and opportunities by marketing channel to drive additional acquisition for the All Access service
  • Research industry trends and conduct competitive analyses to help inform decision making
  • Assist in the scheduling of team and program marketing senior leadership meetings

Key Projects:

  • Owning the development and management of execution plans across select Original Series campaigns
  • Facilitating asset gathering (style guides, digital assets, reference material, etc.) from creative partners and ensuring organized delivery to channel teams, in a timely manner
  • Tracking and managing performance against determined KPI’s in an organized fashion
  • Coordinating team calendars and team meetings, when necessary

 

Basic Qualifications:

  • Strong educational background with a BA in Business/Marketing or related field
  • 1 - 3 years’ experience working in a marketing organization or strategy consultant within the entertainment industry
  • Tremendous skill in communicating with cross-functional partners who have different backgrounds, levels and experiences in order to foster strong relationships
  • High degree of comfort managing multiple projects

 

Additional Qualifications:

  • Avid entertainment enthusiast, interested in a broad range of different entertainment mediums
  • Excellent analytical, verbal, and written skills
  • Results oriented, self-motivated
  • Extremely organized and detail oriented
  • Prior experience in a creative, marketing or ad agency a plus

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.


Nearest Major Market: Los Angeles