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Manager, Campaign Analytics & Research

11877

Burbank, CA, US, 91505 New York, NY, US, 10016

Marketing
Burbank
Full-Time

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

 

Overview:

We are the Audience Acquisition team, part of the Paramount Digital Marketing Advertising and Operations Services (MACS) team. We serve as an internal data-driven media planning, activation, and strategy team available to all groups within the company. We work closely with the digital teams at Paramount Global providing high level, focused strategy and support for initiatives across the company portfolio, including but not limited to Streaming Services (PlutoTV, Paramount+, Showtime), Brand Tune In Initiatives, Marketing Strategy & Corporate Communications, and Distribution & Business Development. MACS also acts as a centralized hub for all matters relating to data and technology within the digital media ecosystem.

 

As a Manager, Campaign Analytics & Research, you will focus on supporting the MACS team with campaign analytics and research for paid media campaigns. This individual will be tasked with analyzing campaign performance and results to put together insights and wrap-up reports intra-campaign and post-campaign. This individual will work closely with the paid media channel leads to help keep track of results to benchmarks and then put together reports and materials that communicate any trends, insights and takeaways. The reports may be distributed via email or presented in meetings. This individual is passionate about data and metrics, is a specialist at Pivot tables, and knows how to tell a story based on the data.

 

This will be a fun and fast paced role, so we are looking for an enthusiastic, organized and detail oriented team-player to join our ambitious team! Come join us!

 

 

Responsibilities:

  • Able to analyze data, put together a story of results, and present findings to both internal MACS team and other departments
  • Present data findings in front of peers and to leadership
  • Help maintain data cleanliness by Q/Aing raw campaign data, occasionally helping to correct any data errors
  • Handle ad-hoc requests for activation teams to understand and contextualize campaign data results
  • Provide forward looking recommendations for audience targeting, partner mix, and budget to Activation team and Campaign Planning team
  • Attend weekly meetings to understand when new campaigns are launching and any trends that may impact results. Understand market trends or other factors that may impact results
  • Process-oriented, but adaptable to changes due to ever-changing digital landscape
  • Curious, and always wants to be learning new things and pushing to make things more efficient and productive

 

 

Basic Qualifications:

  • Bachelor’s Degree
  • 4+ years of direct experience at a brand, agency, or related vendor in digital media field or role
  • Strong understanding and knowledge of digital paid media attribution, metrics (e.g. CPM, CPA, etc), and benchmarks (e.g. avg view rate for videos, etc)
  • Experience with ad servers (e.g. CM360, etc) and other paid ad tracking platforms (e.g. Google Ads, Facebook Business Manager, etc)
  • Experience with web analytics (e.g. Adobe, Google Analytics, etc)
  • Strong at putting together visual presentations using Google Presentations, PowerPoint or Keynote
  • Strong data analysis skills using Excel, Tableau, Datastudio; immediate to advanced experience building dashboards and other visualizations; extracting data from various data sources to build dashboards and visualizations
  • Enthusiastic, passionate and strong work ethic
  • Proactive and self-motivated
  • Strong verbal and communication skills
  • Flexibility and ability to handle multiple projects at one time
  • Understanding of Python
  • Ability to multitask and prioritize, adapting to a challenging, fast-paced environment of multiple priorities and collaborators

 

 

Additional Qualifications:

  • Experience with project management software or platforms such as Asana, Trello, JIRA, Basecamp or equivalent
  • Experience within the digital media industry in marketing, advertising, or advertising technology & analytics, with Entertainment Streaming space a huge plus
  • Direct digital media buying and activating also a plus

 

Paramount is an equal opportunity employer (EOE) including disability/vet.

 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Los Angeles