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Programmatic Marketing Manager, Paramount+

5597

Burbank, CA, US, 91505 New York, NY, US, 10036

Marketing
Burbank
Full-Time

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream ViacomCBS Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

 

Overview:

ViacomCBS Streaming is actively recruiting for a Programmatic Marketing Manager to join the growing Paramount+ team! The Programmatic Marketing Manager will be responsible for overall programmatic audience acquisition for Paramount+, reporting directly to the Director, Audience Acquisition.

 

Responsibilities:

  • Responsible for overall day-to-day operations, campaign management, and reporting for the programmatic marketing team
  • Support programmatic audience acquisition for the Paramount+ Streaming Service
  • Become a specialist in programmatic RTB buying strategies, optimization algorithms, and data visualization for display, mobile, and video campaigns
  • Combine data analysis and marketing team feedback to build value positive strategies and provide recommendations for complex campaigns to meet customer acquisition objectives
  • Develop insights on how to improve campaign efficiency and develop proposals on how to expand campaign opportunities
  • Use our data management platforms to build ViacomCBS first-party data user segments that are the most relevant for a particular client
  • Work with the Paramount+ marketing team to communicate and report on campaign results
  • Assist the programmatic team with creative uploads and ad trafficking
  • Support other ViacomCBS brands that may run programmatic marketing campaigns
  • Help build our trading standard methodologies, including crafting training collateral, and internal resources

 

Basic Qualifications:

  • Bachelor's degree relevant to this position required
  • 1- 4 years of experience in digital marketing, digital planning, buying, and measurement, or ad operations experience with a consistent track record of developing and implementing display, mobile, video and/or other digital marketing programs
  • Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment
  • Effective time management skills – ability to prioritize and meet deadlines
  • Strong analytical/quantitative skills and the ability to draw insights from very large datasets with minimal support
  • Ability to thrive in a small and high growth environment

 

Additional Qualifications:

  • Advanced MS Excel skills, knowledge of relational databases, SQL, or R/Python a huge plus

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.


Nearest Major Market: Los Angeles