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Sr. Analyst, Consumer Insights- Nickelodeon & Awesomeness


Burbank, CA, US, 91502


Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Paramount Global. 




Overview & Responsibilities:

The Senior Analyst will be a key member of Paramount Global’s Kids & Family Content Insights Team, supporting Nickelodeon (and Awesomeness) content research across Live Action Scripted, Unscripted, and Animation, including development, acquisitions, pilot testing, and current series maintenance for linear programming, streaming platforms (i.e. Paramount+) as well as digital platforms (i.e. YouTube). The Content Insights Senior Analyst will manage and assist on qualitative and quantitative research projects, providing clear and useful insights to key clients, including internal research partners, content creators, and Senior Management.


Responsibilities include but are not limited to:

  • Support live-action and animation production/acquisition research projects, including pre-planning, scheduling, asset gathering, vendor management, and report writing
  • Manage testing calendar and project timelines, ensuring projects meet deadlines
  • Synthesize focus group findings and quantitative testing results into useful insights
  • Handle testing assets across the creation cycle including concepts, animatics, storyboards, short-form/long-form content, key art, and on-air/off-channel marketing
  • Manage quantitative testing, from questionnaire development, vendor communication, recruiting, creating data tables, and final data analysis with oversight from the team
  • Build debrief decks, final reports, and presentations to share out toplines and research findings with key partners, including creative teams and Sr. Management
  • Oversee the monthly Kids Advisory Team (KAT) panel and assist in managing the in-house Kids’ Research Lab with the support of the Manager and Sr. Manager
  • Support Research Coordinator with planning and execution of monthly Studio Culture + meeting discussing pop culture trends; contribute to monthly trends newsletter
  • Assist with special projects alongside other research counterparts as needed


Basic Qualifications:

  • Bachelor’s Degree 
  • At least 3-4 years of experience in qualitative and quantitative research, preferably at a media/entertainment company or kid-targeted industry
  • Strong Microsoft Excel, PowerPoint, and Word skills


Additional Qualifications:

  • Experience in a kids-oriented environment a plus
  • Experience moderating kid focus groups a plus
  • Experience with mTAB or SPSS a plus
  • Excellent analytical and organizational skills
  • Ability to prioritize and manage several projects seamlessly
  • Superior written and presentation design skills, with the ability to explain research results in a clear and compelling manner!


 Paramount is an equal opportunity employer (EOE) including disability/vet. 


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Los Angeles