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Director Business Intelligence, Subscription Lifecycle


Burbank, CA, US, 91505 New York, NY, US, 10019 New York, NY, US, 10016


Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.


Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.


Overview & Responsibilities:
Data plays a central role at ViacomCBS Streaming and as part of the Data & Insights Group (DIG), our Business Intelligence team serves as data explorers and data storytellers for Paramount+. Our analyses, insights and recommendations to leaders and stakeholder groups throughout the company power the day-to-day decisions that help us grow and move the streaming service forward. This position is anchored around understanding, modeling, and predicting subscribers’ “lifecycle dynamics” that affect lifetime value (e.g., trial conversion, streaming behaviors, and churn). In addition, the position will inform the Product Team, responsible for current and future product features, through A|B testing and analyses that focus on quality of experience, monetization, and overall subscriber health.



  • Provide vision and ideation around subscriber lifecycle analysis. Kindle an inclusive, data-curious, innovative analysis and experimentation-based , “fun” environment
  • Assess, manage and mentor a Business Intelligence team of Directors, Managers and Analysts to perform at a high level
  • Correlate streaming behaviors (i.e. consumption) to lifecycle dynamics like churn to understand how certain behaviors affect subscribers’ tenure in the service
  • Spotlight “viewership journeys” and what product pages/ features yield desired QoE KPIs
  • Manage experimentation framework and collaborate closely with product and marketing teams across the business unit to design, implement and evaluate A/B and multivariate tests
  • Continue to advance Paramount+ Subscription analytics continuum of data models such as trialist propensity-to-convert and subscriber at-risk of churn models
  • Partner with the Product team on a quant sandbox, consisting of QoS and QoE KPIs and OKRs to understand the performance of existing product features and inform the roadmap of future product enhancements
  • Ideate, design and build a new trial conversion prediction model to understand (and mitigate) high-risk trialist behaviors
  • Develop automated forecasting models in partnership with finance, marketing and strategy teams
  • Leverage the results of Product Research Team-fielded usability studies to add depth and explain the “why” behind the business intelligence quantitative analyses around how subscribers use our service and our app


Required Qualifications:

  • STEM undergraduate degree 
  • 10+ years of experience in business intelligence and analytics
  • Proven experience and acumen in implementing a vision and managing a team
  • A track record of managerial expertise in growing & developing high-functioning teams
  • Subscription VOD service or streaming video experience
  • Experience with SQL for data extraction and analysis


Additional Qualifications:

  • STEM graduate degree or PhD
  • Strong statistical, data science and modeling skills/ experience
  • Experience with scripting languages (Python, R) for data analysis, modeling and machine learning
  • Excellent communication and presentation skills, particularly with senior executives and external partners
  • Proven success collaborating with cross-functional teams to manage complex projects across diverse groups or organizations
  • Comfort managing multiple projects at once in a fast-moving, high-pressure environment

#LI-FV 11169


Paramount is an equal opportunity employer (EOE) including disability/vet.


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Los Angeles