Share this Job

Senior, Digital Sales Planner


Chicago, IL, US, 60601


BET Networks,  a subsidiary of Paramount Global,  is the nation's leading provider of quality entertainment,  music,  news,  and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States,  Canada,  the Caribbean,  the United Kingdom,  and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:,  a leading Internet destination for Black entertainment,  music,  culture and news; BET HER,  a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams,  BET Soul and BET Gospel; BET Home Entertainment; BET Live,  BET's growing festival business; BET Mobile,  which provides ringtones,  games and video content for wireless devices; and BET International,  which operates BET around the globe.



Role Overview & Responsibilities
BET Network’s Ad Sales team is looking for a Senior, Digital Sales Planner to help build and steward media plans for our unique, forward-thinking advertising campaigns! This is an excellent opportunity for an up-and-coming media team member. We want you to be comfortable in a dynamic environment, bringing energy and passion to everything they do, and will not be afraid to learn new skills and roll up their sleeves to seek projects both big and small.


The Digital Media Planner will be responsible for planning, implementing, and executing digital media plans and insertion orders. You must be able to manage day-to-day planning and analysis while maintaining relationships with clients and agencies. This role will report to the Director, Digital Advertising Sales, and based out of the Chicago, IL office!


Key Responsibilities 

  • Develop and lead campaign deadlines and build media plans for RFPs and new business development
  • Handle day-to-day implementation, and optimization of campaign activities
  • Work directly with the Sales, Brand Solutions, Pricing & Inv,entory and Ad Ops teams to develop customized multiplatform digital media plans
  • Lead campaign authorizations, budgets, and reconciliation process
  • Interact daily and maintain rapport with digital media agencies
  • Hybrid Account Management and assessing campaign performance with Ad Ops Sales Associate
  • Develop client recap reports that are clear, compelling, and persuasive
  • Input buys into Prisma


Basic Qualifications

  • Bachelor’s degree or equivalent
  • 2+years of digital media planning agency experience
  • Advanced Excel skills; PowerPoint and Microsoft Word skills
  • Knowledge of Media Math and use of all digital disciplines: Display, OLV, Social and Programmatic


Additional Qualifications

  • Knowledge of programmatic buying, social and multiplatform media campaigns
  • Excellent written and verbal communication skills
  • Detail-oriented, strong time-management skills, organization skills, critical thinking, and problem-solving abilities
  • Ability to adapt successfully to different teams and multiple projects
  • Coordinate ideas and information logically and sequentially
  • Knowledge crafting media plans using naming conventions and or/nomenclature
  • Experience with at least one third-party ad server (like DoubleClick, Atlas, or Sizmek) preferred
  • Ability to work in a fast-paced environment, meet deadlines, and have a get-it-done attitude


Paramount is an equal opportunity employer (EOE) including disability/vet. 


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Chicago