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Account Executive, BET Networks


Hollywood, CA, US, 90028


BET Networks,  a subsidiary of Paramount Global,  is the nation's leading provider of quality entertainment,  music,  news,  and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States,  Canada,  the Caribbean,  the United Kingdom,  and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:,  a leading Internet destination for Black entertainment,  music,  culture and news; BET HER,  a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams,  BET Soul and BET Gospel; BET Home Entertainment; BET Live,  BET's growing festival business; BET Mobile,  which provides ringtones,  games and video content for wireless devices; and BET International,  which operates BET around the globe.


BET Networks is seeking an Account Executive to join the sales team! The primary focus of this role is to generate advertising revenue working closely with key clients and agencies. 


You will also work closely with the Director of West Coast Sales and other members of the sales team to strategize on building revenue for the network. This position will be based in Los Angeles and will report to the Director of West Coast Sales. 

Overview and Responsibilities: 
The Account Executive plays an important role within the BET sales team and is responsible for managing key relationships with agencies and clients. You must be a client-focused seller who has experience in television media sales. 

You will develop, close and manage business from new and existing national accounts on the West Coast. You must be able to create, develop and implement sales strategies and proposals. This role is important throughout the entire year, and is a critical role during BET Upfronts. 

Specifically, the Account Executive will:
•    Nurture and grow the network’s sales efforts with targeted clients and find opportunities to up sell and cross sell.
•    Create and implement sales strategies that resonate with the network’s current and potential clients.
•    Create sales presentations for key, target categories and accounts within the territory.
•    Generate revenue that meets or exceeds the network’s budget.
•    Participate in the upfront and scatter negotiations with agencies/clients.
•    Effectively collaborate with multiple departments in order to achieve network objectives and optimize revenue through strategic and creative means.
•    Continually identify, define, and quantify both existing and new revenue opportunities.
•    Prepare weekly, monthly and quarterly reports (weekly activity reports, weekly account updates, proposal reviews, monthly projections/forecasts, etc.) for management.
•    Locate non-traditional advertising budgets as well as existing media budgets and sell the network as the advertiser of choice for a very desirable audience.
•    Manage and monitor sales support staff, departmental budgets, and research as necessary to meet client’s needs.
•    Attend weekly internal and cross-platform sales meetings.

Basic Qualifications:
•    Minimum 6+years a cable/television ad sales experience or account management on the agency side

Additional Qualifications: 
•    Bachelor's degree preferred
•    Strong communication skills to present to major advertising agencies and clients.
•    Strong relationships with agencies and national advertising clients that allow the presentation of special events, integrated advertising opportunities and standard broadcast advertising sales opportunities.
•    The ability to develop strong client relationships as part of one the nation’s leading cable networks serving the African American community.
•    Experience working as part of a sales organization and growing your own business.
•    Strong analytical ability for strategic sales development, including interpretation of media research and analysis for effective use as a sales tool.
•    Superior communications skills; the ability to keep all parties informed and aware of key issues surrounding this role.
•    Ability to work productively with all colleagues both in sales, marketing, research, programming and brand solutions.
•    A track record of successfully increasing ad sales revenues.
•    An entrepreneurial spirit towards exceeding goals.
•    Relationships with advertisers at the client and agency level.
•    A confident, aggressive, tenacious, diplomatic, and collaborative style.
•    Ability to thrive in a fast paced work environment.
•    Very goal oriented with the ability to be organized and prioritize.




Paramount is an equal opportunity employer (EOE) including disability/vet. 


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Los Angeles