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Manager- Subscriber Acquisition


Hollywood, CA, US, 90028

Business Development

As BET+’s Lifecycle Marketing Manager, you will be a key member of our growing marketing team. This position will work out of our office in Los Angeles, California (or NY).

You will:

  • Lead the customer journey and personalization strategy for BET+ subscribers with the goal of improving overall retention and improving LTV
  • Drive continuous improvements to our subscriber acquisition funnels through rigorous analysis and optimization
  • Refine, prioritize and execute on partner storefront enhancements to improve install and conversion rates
  • Set and track key performance metrics that align with key business objectives - Partner with product, agency, and retention teams to make sure paid media is spent efficiently
  • Articulate and validate channel optimizations through research, user testing, and A/B testing
  • Partner with CRM team on optimizing onboarding and conversion-to-paid rates


Basic Qualifications:

  • 4+ years’ experience in subscriber acquisition, ideally either in SVOD and/or D2C company
  • Bachelor’s degree (Marketing, Business Development, Economics or related analytics fields) or equivalent experience


Additional Qualifications:

  • Expert knowledge of paid digital media (social, display, Search) and down-funnel performance for complex direct-to-Consumer Acquisition marketing campaigns
  • Strong Understanding of audience segmentation and how IT relates to full funnel optimization across multiple Acquisition channels
  • Ability to analyze, interpret data, and use insights to inform marketing campaigns and channel efficiencies
  • Extreme attention to detail and ability to organize ideas and information logically and sequentially
  • Proficiency with technology and digital media/measurement platforms (e.g., RX360, Google campaign Manager, Facebook Ads Manager, Tableau, Adobe analytics, etc.)


Nearest Major Market: Los Angeles