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Manager- Subscriber Acquisition

1653

Hollywood, CA, US, 90028

Business Development
Hollywood
Full-Time

As BET+’s Subscriber Acquisition Manager, you will be a key member of our growing marketing team. This position will work out of our office in Los Angeles, California (or NY).

 

The ideal candidate for this role has experience growing and scaling a digital brand. You should have strong analytical skills and the ability to identify opportunities to maximize growth.

 

You will:
 

  • Help set the strategy for subscriber acquisition initiatives, helping to define priority channels, partners, and audiences, with the goal of driving growth and improving efficiency
  • Drive continuous improvements to our subscriber acquisition funnels through rigorous analysis and optimization
  • Refine, prioritize and execute on partner storefront enhancements to improve install and conversion rates
  •  Set and track key performance metrics that align with key business objectives
  •  Partner with product, agency, data analytics, and retention teams to make sure paid media is spent efficiently
  • Articulate and validate channel optimizations through research, user testing, and A/B testing
  • Partner with CRM & Lifecycle Marketing team on optimizing onboarding and conversion-to-paid rates

 

Basic Qualifications:

 

  •  4+ years’ experience in subscriber acquisition, ideally either in SVOD and/or D2C company
  •  Bachelor’s degree (Marketing, Business Development, Economics or related analytics fields) or equivalent experience

 

Additional Qualifications:

  • Expert knowledge of paid digital media (social, display, Search) and down-funnel performance for complex direct-to-Consumer Acquisition marketing campaigns
  •  Strong understanding of audience segmentation and how it relates to full funnel optimization across multiple acquisition channels
  • Ability to analyze, interpret data, and use insights to inform marketing campaigns and channel efficiencies
  • Extreme attention to detail and ability to organize ideas and information logically and sequentially
  • Proficiency with technology and digital media/measurement platforms (e.g., RX360, Google campaign Manager, Facebook Ads Manager, Tableau, Adobe analytics, etc.)

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Nearest Major Market: Los Angeles