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Director, Marketing -BET


Hollywood, CA, US, 90028 New York, NY, US, 10036


BET Networks,  a subsidiary of Paramount Global,  is the nation's leading provider of quality entertainment,  music,  news,  and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States,  Canada,  the Caribbean,  the United Kingdom,  and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:,  a leading Internet destination for Black entertainment,  music,  culture and news; BET HER,  a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams,  BET Soul and BET Gospel; BET Home Entertainment; BET Live,  BET's growing festival business; BET Mobile,  which provides ringtones,  games and video content for wireless devices; and BET International,  which operates BET around the globe.




The BET+ team is seeking an experienced and hard-working Director of Marketing. We are looking for someone to lead development and execution of marketing strategies, to drive brand awareness of the BET+ streaming service and key shows. Our goal is to acquire new subscribers and engage existing BET+ subscribers.

Key focus areas for the role include driving brand management of the BET+ brand and building high impact, integrated show marketing launch plans. This includes insights, media strategy, creative executions, digital marketing, experiential, and performance research. The role will also have a tight-knit collaboration with content talent and play an integral role in developing bold and exciting ideas to further build the BET+ and Master BET brand on a local, national, and global basis.

The ideal candidate will be an expert media and entertainment and digital marketing professional with strong analytical, cross-functional leadership, media, and campaign management skills. We seek someone who has an innovative and curious nature, as well as the ability to solve problems creatively and independently. They will be welcomed to a strong and dynamic team that is focused on efficient work that drives impact.

Come join our growing team!



  • Develop and implement high impact brand strategies designed to acquire and engage subscribers and grow BET and BET+ brand health and love
  • Develop and lead execution of marketing campaigns in collaboration with platform partners, talent, and cross-functional teams across subject areas (Brand Creative, On-Air, Digital, Social, Press/Special Events, etc.)
  • Partner with Research, Programming, Digital, and other applicable departments to analyze performance, monitor partnership investment for improvements ensuring overall Return On Investment goals are being met
  • Develop marketing briefs by compiling research, insights and competitive analysis
  • Brief, handle and collaborate with agency partners to build fully integrated campaigns across all platforms and touchpoints including digital, TV, out-of-home, radio and experiential that are efficient and effective
  • Attend and complete on-site marketing events as needed in support of consumer marketing initiatives
  • Budget tracking for campaigns and initiatives
  • Imagine, test, and iterate new brand promotional tactics across owned platforms, existing third-party platforms, and emerging channels
  • Lead, coach and manage the marketing team
  • Stay abreast of television and media landscape developments by monitoring trade publications and meeting with industry and product guides


Basic Qualifications:

  • Minimum 7+ years of experience in TV and/or film marketing, advertising, or media strategy and premium cable / streaming experience preferred


Additional Qualifications:

  • Strong analytic skills and ability to operate as a brand owner
  • Ability to effectively project manage and navigate in a highly matrixed organization
  • Excellent written, verbal communication, and presentation skills
  • Able to take initiative, operate with ambiguity and adapt to a dynamic environment
  • Strong cross functional leadership and interpersonal skills
  • Effective problem-solver with “can-do” mentality
  • Well-organized with a strong ability to prioritize and a master at multi-tasking
  • Fan of BET!



Paramount is an equal opportunity employer (EOE) including disability/vet. 


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Los Angeles