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Social Media Analytics Director

11130

London, GB, NW1 8TT

Other
London
Full-Time

Paramount (NASDAQ: PARA; PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, its portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution and advertising solutions.

 

Is this the role for you?

 

The Research Analytics team is responsible for HQ research reporting outputs and analytics across Paramount International linear and non-linear platforms (covering TV channels, streaming services, social media and third-party data).  The role of the Analytics team is to provide regular analytics, data-led insights and business expertise.

 

What will you be doing?

 

  • Managing international performance data and analytics across social media and non-linear platforms.
  • Managing our key stakeholders (across editorial & commercial).
  • Understanding requirements and business questions and proactively supplying the performance data & analytics to inform their strategic objectives.
  • Defining business requirements and KPIs
  • Ensuring systems and data flows are in place and data delivery & dashboard projects are briefed and managed.
  • Ensure business reporting is reliable, impartial and timely.
  • Leading a small social media insights team across international.

 

What are we looking for?

 

  • Strong experience of delivering social media and non-linear data and analytics to senior stakeholders in an international media business
  • Excellent knowledge of social media platforms (YouTube, Instagram, Facebook, TikTok, Snapchat & Twitter), metrics and the wider industry.
  • Hands-on technical skills, ideally including experience using reporting tools (e.g., Tableau), native social analytics tools (e.g. Facebook CreatorStudio, YouTube CMS Analytics), cloud databases (e.g. Snowflake Google BigQuery) industry specific tools (e.g. Abode Analytics, Falcon, Tubular Labs, Talkwalker) and data manipulation & workflow automation tools (e.g. Alteryx).
  • Strong experience and understanding of YouTube, YouTube Premium Ad Sales & Google Ad Manager is an advantage
  • Experience of SQL and working with APIs for retrieving data from social platforms.
  • Excellent communication and presentation skills with the ability to demonstrate subject matter authority and expertise
  • Demonstrable experience of having successfully led a team of social insights professionals
  • Strong interpersonal skills, able to collaborate and influence across organisational boundaries, embrace change and make improvements to working practices
  • Experience of leading data projects from defining requirements through to full delivery of automated solutions
  • Understand concepts behind Business Intelligence (e.g. – data warehouses, automation) and how information can be used to drive competitive advantage
  • Ability to accurately interpret and translate varied and complex requests into actionable tasks
  • Demonstrate ability to quickly communicate timelines, prioritize, maintain focus, delegate if necessary and deliver results in a timely manner when faced with numerous urgent tasks
  • Have excellent attention to detail and ability to monitor and review the quality of work done by self and others to maintain appropriate standards
  • Advanced Excel and PowerPoint skills.
  • Passion for working in the media and entertainment industry

 

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Paramount is an equal opportunity employer (EOE) including disability/vet. 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you have any difficulties in applying or require access needs arising from a mobility or any other impairment please let us know by emailing uk.recruitment@vimn.com or calling 0207 555 1234. We can then ensure your experience and visit is as smooth and enjoyable as possible. 

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.