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Senior Director- Growth Marketing

1164

London, GB

Marketing
London
Full-Time

Unleash your potential in a place you belong

Come and join a culture where content, people and ideas merge. An exciting and open place where your talents can truly thrive. Ready? This could be the start of something special.

At ViacomCBS, we have an iconic portfolio of brands, like Paramount, MTV, Nickelodeon, and many more - but it’s our employees that make it unique. You could be the next addition to our incredible team.

 

Is this the role for you?

Are you an experienced performance marketeer with a proven experience of leading high scalable growth teams within exciting D2C brands?

 

Are you excited about joining a start up- culture within one of the worlds biggest brands?

 

Would you be interested in spearheading the launch of our first ever global subscription streaming platform, Paramount+?

 

What will you be doing?

We are building a new team providing a specific focus on growing and improving our UK streaming service, My5 and Pluto TV. ViacomCBS are one of the biggest spenders on content in the world, and with an ever more growing digital world improving and bolstering our streaming service is pivotal to our mission statement and continued success.

The ideal candidate is an entrepreneurial Growth Marketing leader with a proven track record scaling D2C media/tech brands through innovative full funnel acquisition and retention strategies.

Responsibilities

  • Develop and execute full-funnel acquisition and retention marketing strategy to achieve both short and long term growth for UK streaming including Pluto TV, My5, MTV Play and Noggin.
  • Define and implement optimum digital channel mix and continuous test and learn strategy to maximise growth potential across Paid Social, SEM, Display, CTV and Affiliates
  • Plan, launch and scale new acquisition channels and programmes underpinned by robust measurement and attribution framework including offline direct-response and upper funnel
  • Drive retention marketing performance across e-mail, push, SMS and in-app messaging and scale through data driven automation practices and technology
  • Build out a best in class marketing engine across tracking, attribution, automation and optimisation, supported with compelling business cases.
  • Champion creative excellence across all marketing campaigns and executions, driving brand equity and cut through aligned to content priorities.
  • Recruit, coach and develop a world class growth marketing team to deliver exceptional results

What are we looking for?

  • Extensive experience of growth and performance marketing with a proven track record of scaling D2C brands, ideally within media/tech/streaming/subscription categories
  • Full D2C marketing funnel experience (customer acquisition, conversion, engagement, retention, winback) with a deep focus on performance-based growth marketing
  • Entrepreneurial, with a passion for early-stage startups and scale ups
  • Equal parts strategic and operational, with the ability to simultaneously manage both short and long term KPIs
  • Strong analytical skills with a proven ability to use multiple data sources to develop hypotheses and execute rapid test and learn strategies
  • Experienced with channel testing methodology, lifecycle marketing programs and multiple attribution models, with an ability to understand, measure and report end to end
  • Experience building, leading/ managing and mentoring a high-performing team of direct reports, with hands-on experience with a wide range of tools and channels

Everything else!

We offer an inclusive environment where you can really be yourself and find your niche. You’ll get to work alongside streaming platforms you can be proud of, with content that touches millions of lives. Plus, you can learn about the things we’re doing to make the industry more sustainable, and enjoy lots of perks:

  • A monthly streaming fund
  • All the health and financial benefits you’d expect, and some you wouldn’t
  • Flexibility to own the way you work
  • Mental health activities and support
  • All manner of BBQs, socials and events

What are you waiting for? Put in your application!

Our Values:

Our values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.

Optimism & Determination

  • We share a positive belief that we can navigate and thrive in the landscape ahead

Inclusivity & Collaboration

  • We Embrace new and divers voices, act with care and work together to capture opportunities and manager through challenges

Agility & Adaptability

  • We think entrepreneurially, are resilient in change and move quickly to anticipate and create what’s next

 

ViacomCBS is an equal opportunity employer (EOE).

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. We are proud to be a Disability Confident Employer and we take our responsibility in safeguarding children and adults seriously. We work hard to ensure that everyone with whom we engage receive equal protection from all types of harm or abuse, regardless of age, disability, gender, racial heritage, religious belief, sexual orientation or identity; an obligation we take very seriously.

To ensure, we are an exemplar in the field of safeguarding individuals, we guarantee to interview all disabled applicants who meet the minimum criteria of the role applied for and for those who are successful in receiving an offer for roles that interact with children, completed background checks will be required prior to joining. Should you need any support during the recruitment process, please advise your recruiter or email UK.recruitment@vimn.com where we will support your request as suitably possible.

Additionally, we are proud to partner with a number of incredible communities and if you have a disability or a long-term condition (including hidden conditions such as mental health, autism, dyslexia, etc) that would need an adjustment; either in the application process, the interview process, the onboarding process or day to day, our amazing partner Evenbreak can provide additional help and advice to disabled candidates who may be interested in our vacancies. Find out more at https://hive.evenbreak.co.uk