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Director Digital Marketing - Paramount Pictures

4780

Los Angeles, CA, US, 90038

Marketing
Los Angeles
Full-Time

Founded in 1912,  Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The iconic Paramount logo has opened some of the most successful and beloved films in cinematic history,  including timeless classics such as Sunset Boulevard,  The Godfather,  Forrest Gump and Ferris Bueller's Day Off,  and blockbuster franchises such as Star Trek,  Transformers,  and Mission Impossible. Recent innovative break-out films such as Interstellar,  Arrival and A Quiet Place have added to Paramount's film legacy. Paramount Pictures Television's 13 Reasons Why,  The Alienist and Jack Reacher have also been thrilling audiences. With a beautiful 65-acre lot in the heart of Hollywood,  a worldwide network of offices and a culture of engagement,  Paramount's passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount is a subsidiary of ViacomCBS,  which reaches 700 million global subscribers through MTV,  Nickelodeon,  Comedy Central,  BET and other media networks.

 

Overview & Responsibilities
We are looking for a candidate responsible for directing digital marketing efforts in support of our theatrical film slate. This role will support the Vice President in aspects of digital marketing; including planning, emerging technologies, application partnerships, paid media creative execution, and 360 creative ideas.
 

Responsibilities

  • Oversees the production and delivery of all digital media deliverables from display banners to high impact units such as YouTube mastheads, Twitter trends, website takeovers and custom content partnerships
  • Serve as a liaison across marketing divisions, including media, publicity, brand, partnerships, exhibitor relations, and research, with a focus on leading collaborative cross-divisional initiatives.
  • Develop data-first initiatives for Paramount individual theatrical titles with Data Team
  • Deliver big creative ideas that break-through in a cluttered, competitive consumer landscape. Take bold swings with ideas grounded in strategy and insights.
  • Supervises direct reports who aide in the production of the display media and custom media programs
  • Leads team maintenance of digital video rotation and related A/V deliverables for paid media placements across the web.
  • Produces and maintains theatrical websites and branded ticketing destinations.
  • Co-manages the digital marketing campaign budgets to ensure project costs stay within limits, accurate figures are reported to finance team and vendors are compensated.
  • Leads team efforts to formulate digital marketing strategies including sell-through to internal stake holders and vetting projects for feasibility and cost

 

Basic Qualifications

  • Bachelor's degree in a related field with 8-10 years of experience 
  • Proficiency with Word, Excel, PowerPoint, Google Docs and internet software

 

Additional Qualifications

  • Excellent communication skills, interpersonal skills and ability to work with groups
  • Strong understanding of how to ideate, build and finesse best-in-class digital campaigns
  • Self-motivated and self-starter
  • Experience with editing, music, graphics, AV Creative
  • Expertise in digital video content best practices, unique creative opportunities across various digital platforms, along with understanding of traditional creative
  • Understanding of paid social & digital programs/placements/partners, as part of planning a holistic social & digital strategy.
  • A love for entertainment, movies and storytelling!

#LI-KP1

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 


Nearest Major Market: Los Angeles