Share this Job

Brand Manager


Los Angeles, CA, US, 90038

Los Angeles

Founded in 1912, Paramount Pictures works with the entertainment industry’s biggest filmmakers and brightest stars to produce and distribute entertainment around the world. The iconic Paramount logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as Sunset Boulevard, The Godfather, Forrest Gump and Ferris Bueller’s Day Off; and blockbuster franchises such as Star Trek, Transformers, and Mission: Impossible. Recent innovative break-out films such as A Quiet Place and Rocketman have further elevated  Paramount’s film legacy. On the small screen, Paramount Television Studios’ Defending Jacob, 13 Reasons Why, The Haunting of Bly Manor, The Alienist: Angel of Darkness, Made for Love and Tom Clancy’s Jack Ryan have also been thrilling audiences. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount’s passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount is a subsidiary of ViacomCBS, which reaches 700 million global subscribers through MTV, Nickelodeon, Comedy Central, BET and other media networks.


Job summary


Paramount Pictures Home Entertainment is seeking a Brand Marketing Manager to oversee planning and execution of film catalog releases across digital platforms and physical retail channels. We are looking for someone with strong critical thinking skills, attention to detail and a passion for film. This manager will support all efforts of product development and national marketing campaigns for Paramount’s film catalog, managing release strategy, budgets and product lifecycle working closely with cross-functional teams.


Responsibilities to include:

  • Works with Directors in the brainstorm, development and implementation of all marketing plans, product launch strategies, and national promotions
  • Analyze internal and competitive sales performance to provide strategic direction for new product development
  • Develop and handle new product P&Ls. Maintains monthly budget reports for overall film portfolio. Provides strategic recommendations on the optimal release strategy (release date, competitive landscape, seasonality) and positioning (target, key communication points) for each release and promotion
  • Develops and handles product life cycle guidelines, gaining consensus from management throughout the process of development
  • Crafts accurate and detailed creative briefs
  • Handles product and marketing campaign asset development as well as approvals trafficking
  • Works with Sr. Coordinator to handle timelines for all marketing and operational activities to ensure team is on deadline
  • Develops and ensures timely dissemination of marketing and sales documents to inform internal and external groups
  • Works closely with digital service teams, ensuring assets and information are communicated to accounts in a timely manner
  • Communicates regularly with cross-functional groups including Sales, Operations, Legal, Production, Customer Marketing, Finance, Creative, PR and Digital Marketing to ensure detailed product and promotion development
  • Fully researches film library to understand portfolio and find opportunities to achieve business objectives
  • Stays on top of media and promotional opportunities and tactics
  • Reviews market research to anticipate and react to competition, consumer perspectives and market trends
  • Evaluates and analyzes program results and presents recommendations for future improvement



Basic qualifications:


  • Bachelor's degree in Marketing and/or related field
  • 4+ years experience in marketing or product management


Desired skills:

  • Knowledge of marketing/brand awareness building fundamentals
  • Excellent interpersonal, oral and written communication skills
  • Problem-solving, analytical and creative thinking skills
  • Proficiency in Photoshop and/or Illustrator a plus but not required
  • Strong proficiency in Microsoft Office – particularly Powerpoint & Excel
  • Experience in home entertainment, franchise management, or consumer packaged goods a plus


Eligibility requirements:

  • Submit a resume/CV online to be considered
  • Must be willing to submit to a background investigation
  • Unrestricted work authorization to work in the United States


ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 


At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

Nearest Major Market: Los Angeles