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Executive Director, Worldwide Market Research & Consumer Insights

9080

Los Angeles, CA, US, 90038

Research
Los Angeles
Full-Time

Founded in 1912, Paramount Pictures works with the entertainment industry’s biggest filmmakers and brightest stars to produce and distribute entertainment around the world. The iconic Paramount logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as Sunset Boulevard, The Godfather, Forrest Gump and Ferris Bueller’s Day Off; and blockbuster franchises such as Star Trek, Transformers, and Mission: Impossible. Recent innovative break-out films such as A Quiet Place and Rocketman have further elevated  Paramount’s film legacy. On the small screen, Paramount Television Studios’ Defending Jacob, 13 Reasons Why, The Haunting of Bly Manor, The Alienist: Angel of Darkness, Made for Love and Tom Clancy’s Jack Ryan have also been thrilling audiences. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount’s passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount is a subsidiary of ViacomCBS, which reaches 700 million global subscribers through MTV, Nickelodeon, Comedy Central, BET and other media networks.

 

Paramount Pictures has an exciting opportunity in their Worldwide Market Research and Consumer Insights department! We're responsible for primary and secondary research efforts along with data analysis aimed at providing cohesive and useful consumer insights to departments across the organization. We're looking for an Executive Director to join the team! They will report to the SVP, Worldwide Market Intelligence. The role includes working with research firms and other suppliers, managing databases, and quantitative and qualitative studies.

 

 

Overview & Responsibilities:

  • Conduct market research to aid decision-making for all-new theatrical release and catalog marketing campaigns related to consumer movie buying and renting behavior (both DVD/Blu-ray and digital buying/renting), as well as individual title insights

  • Communicate market research findings to creative services, sales, digital/social marketing, media, and retail marketing teams

  • Lead day-to-day vendor relationships relating to primary and secondary market research

  • Design and manage research studies including vendor selection and management, methodology development, and analysis of results

  • Summarize market research data and reports into key findings and executive summaries

  • Aggregate and analyze data using the appropriate tools (Excel, SPSS, R, etc.) and techniques (descriptive statistics, regression, etc.) to produce insightful reports and models

  • Conducts internet searches, monitor trends, and use research vendor websites and communications to improve research support with limited resources

  • Update and reconcile market research budget, including vendor invoices

 

 

Qualifications:

  • Bachelor's degree 

  • 5-7 years of market research and/or consulting experience on the client or vendor side in a home video or theatrical department

 

Additional Qualifications:

  • Experience in working independently with minimal direction

  • Has a deep understanding of available data sets (box office, consumer title tracking, social media analytics, media spending, historical sales/rental data, etc.) and how they can be used for different analyses in the service of answering questions and solving problems

  • Proficient in entertainment research (TV/Film/Gaming), specifically around marketing content development and strategy

  • Experience researching topics pertaining to home entertainment, film, technology, and shopper behavior (brick & mortar or digital) strongly preferred

  • Experience planning, conducting, and analyzing data from both qualitative and quantitative primary research studies, applying a variety of research methodologies

  • Proven track record of successfully conducting research studies within timing and budget constraints

  • Excellent quantitative and analytical skills, experience with survey design, sampling, and data analysis

  • Ability to analyze research data and translate raw information into practical insights that can be easily understood and applied by the entire organization

  • Excellent presentation and writing skills

  • Highly organized, able to handle multiple projects and meet deadlines

 

LI-MC2

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 


ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

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As ViacomCBS begins the process of returning to the office in the US, there are a few key dates to keep in mind

  • The first dose of the Moderna vaccine should be no later than November 29.
  • The first dose of the Pfizer vaccine should be no later than December 6.
  • The J&J vaccine should be administered no later than December 27.


Nearest Major Market: Los Angeles