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Director, Global Marketing Analytics

10373

Los Angeles, CA, US, 90038

Administrative
Los Angeles
Full-Time

Founded in 1912, Paramount Pictures works with the entertainment industry’s biggest filmmakers and brightest stars to produce and distribute entertainment around the world. The iconic Paramount logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as Sunset Boulevard, The Godfather, Forrest Gump and Ferris Bueller’s Day Off; and blockbuster franchises such as Star Trek, Transformers, and Mission: Impossible. Recent innovative break-out films such as A Quiet Place and Rocketman have further elevated  Paramount’s film legacy. On the small screen, Paramount Television Studios’ Defending Jacob, 13 Reasons Why, The Haunting of Bly Manor, The Alienist: Angel of Darkness, Made for Love and Tom Clancy’s Jack Ryan have also been thrilling audiences. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount’s passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount is a subsidiary of ViacomCBS, which reaches 700 million global subscribers through MTV, Nickelodeon, Comedy Central, BET and other media networks.

 

Under the mentorship of the VP of Global Analytics, this role is responsible for improving decision-making from within the Theatrical Marketing department – via data exploration, visualization, and analysis! More specifically, these responsibilities include, but are not limited to...
 

  • Serving as a data storyteller by crafting deliverables and successfully communicating insights and recommendations to a variety of internal and external creative, technical, and business partners
  • Performing complex analyses to inform strategic prioritization, optimization, and findings for global marketing campaigns and tactics – both paid and earned
  • Supporting the setup, execution, and analysis of marketing and media experimentation initiatives across multiple countries in collaboration with key partners from across the department
  • Monitoring, as needed, real-time audience reactions and metrics across social channels, digital media, and various other audience feedback platforms to identify trends and uncover insights that help craft strategies and tactics
  • Tracking and compiling industry trends and performing competitive analyses to inform marketing and content strategies
  • Crafting new front-end dashboards and tools to help deliver insights to key partners
  • Developing positive relationships with various partners across the studio
  • Day-to-day management of more junior analytics folks in multiple regions across the world
     

Basic Qualifications:
 

  • 6+ years in a highly analytical and data-driven environment – corporate strategy, planning and/or analysis in an entertainment/digital media/consumer products or services company, top management consulting firm, investment bank, or similarly demanding environment in which modeling and strategic analysis are regularly performed and handled with executives
  • 2+ years at an entertainment studio and/or streaming platform
  • Strong background of identifying key questions, performing quantitative analyses independently, and presenting findings in a clear and concise manner
  • Excellence in crafting, communicating, and socializing complex ideas, recommendations, and insights with an adaptable communication approach, as necessary, to partner with broad team member groups
  • Deep understanding of the social media landscape – including platforms, metrics, etc.
  • Shown leadership in cross-functional and globally distributed teams
     

Preferred Qualifications:
 

  • Bachelor’s degree a plus – preferably in Business, Marketing, Analytics, Economics, Mathematics, Statistics, or a related field
  • Hands-on experience building dashboards using enterprise-level data visualization tools (Tableau, specifically, a plus)
  • Advanced SQL knowledge and experience
  • Working knowledge of the MarTech/AdTech landscape
  • Experience in market research, marketing attribution, and/or consumer journey mapping
  • Experience in various social analytics and audience analysis platforms (Talkwalker, ListenFirst, Affinio, Crimson Hexagon, NetBase, Sprinklr, etc.)

 

Paramount is an equal opportunity employer (EOE) including disability/vet. 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Los Angeles