Loading...
Share this Job

Director, Digital Creative Advertising

7359

Los Angeles, CA, US, 90038

Marketing
Los Angeles
Full-Time

Founded in 1912, Paramount Pictures works with the entertainment industry’s biggest filmmakers and brightest stars to produce and distribute entertainment around the world. The iconic Paramount logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as Sunset Boulevard, The Godfather, Forrest Gump and Ferris Bueller’s Day Off; and blockbuster franchises such as Star Trek, Transformers, and Mission: Impossible. Recent innovative break-out films such as A Quiet Place and Rocketman have further elevated  Paramount’s film legacy. On the small screen, Paramount Television Studios’ Defending Jacob, 13 Reasons Why, The Haunting of Bly Manor, The Alienist: Angel of Darkness, Made for Love and Tom Clancy’s Jack Ryan have also been thrilling audiences. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount’s passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount is a subsidiary of ViacomCBS, which reaches 700 million global subscribers through MTV, Nickelodeon, Comedy Central, BET and other media networks.

 

This position assists in the creative direction, development and execution of digital advertising and marketing strategy for Motion Picture marketing.

 

Responsibilities to include, but not limited to:

  • Primary responsibilities require collaborating with SVP, senior management, filmmakers, feature film cast and crew, editorial and advertising agencies as well as Paramount Pictures marketing departments with the motion picture department and inter-division departments
  • Weekly meetings include strategy meetings, research meetings, advertising agency meetings, post-production meetings and budget meetings
  • Manage Digital Creative Budgets
  • Concept, build and produce ads for digital/online placement – working with our digital agencies.
  • Lead all aspects of workflow with the digital marketing team to ensure all integration memos are filled and timelines for delivery are adhered to (handling asset deadlines, updating creative/campaign messaging, etc)
  • Interpret digital media plans and handle the creation of different assets required to fill those media plans
  • Participate in, understand, and apply the findings of traditional market research and testing to the digital advertising space
  • Work with the digital analytics team to assess the success of campaigns during campaign flight and optimize/adjust accordingly
  • Work with digital and brand strategy to craft trailer launch plans and ensure all required creative elements for launches are delivered on schedule
  • Participate in creative research and ideation, including comparable campaigns, cues, copy and concepts
  • Increased involvement in creative strategy and completion of AV, Print and Digital materials
  • Handle quotes culls, accolades and awards tracking

 

Strong working knowledge of digital and social media landscape with a clear understanding of the following:

  • Distribution platform – knowledge of the various digital platforms such as Facebook, You Tube, Instagram, Snapchat, FEPs and site driven placements and the standard methodologies for those platforms
  • Types of content – a working understanding the different ad types used digitally - :06 bumpers, :10s :15s, Motion graphics driven creative and longer form AV materials
  • Tone/Voice – An understanding of how to extend the tone/voice established in traditional forms of creative advertising and carry over into the digital space
  • Knowledge of the primary critical metrics that determine success of digital advertisements

 

Qualifications/Skills

Basic qualifications:

  • Bachelor’s degree in related field
  • Minimum 7 years related experience
  • Experience working on significant Theatrical Marketing campaigns with primary focus on digital and social media outlets

 

Desired skills/experience:

  • Good oral and written communication skills
  • Knowledge of Adobe Creative Suite (creative file types, etc), BOX, iMovie, etc.

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 


Nearest Major Market: Los Angeles