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Director, Social - BET Networks


Los Angeles, CA, US, 90038

Los Angeles

BET Networks,  a subsidiary of ViacomCBS Inc. (NASDAQ: VIA,  VIA.B),  is the nation's leading provider of quality entertainment,  music,  news,  and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States,  Canada,  the Caribbean,  the United Kingdom,  and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com,  a leading Internet destination for Black entertainment,  music,  culture and news; BET HER,  a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams,  BET Soul and BET Gospel; BET Home Entertainment; BET Live,  BET's growing festival business; BET Mobile,  which provides ringtones,  games and video content for wireless devices; and BET International,  which operates BET around the globe.



Overview & Responsibilities

Looking for an exciting opportunity in entertainment and social media? The Director, Brand Social will be responsible for ideating, writing, editing, scheduling and publishing content across BET’s social footprint that reflects BET brand priorities and the culture that the brand drives. The candidate will: help develop and execute a growth strategy for all social media platforms; help identify and employ innovative social tools and tactics to increase community engagement; develop a social calendar of topical and franchise content.


  • Hone BET’s voice across social media so that it is consistent and reflects our editorial vision and content.
  • Track success through engagement rates, growth statistics, reader responses and other metrics.
  • Participate in editorial meetings and editorial and sales/marketing projects.
  • Work with the editorial team to create original social-first content, including gifs, memes, and other branding-related tools.
  • Stay informed about best practices for social media, and changes in platforms’ algorithms, tools, and policies.


Basic Qualifications

  • 5+ years working in social media, preferably for a television, entertainment or media company.


Additional Qualifications

  • Possess proficiency in major social platforms’ standard methodologies, including Facebook, YouTube, Instagram, Snapchat, Twitter, Tik Tok, working knowledge of secondary platforms (Tumblr, Pinterest, Twitch, etc.) and a keen eye for emerging platforms and trends.
  • Proficiency in creating content for and publishing to all social platforms and some secondary and emerging platforms.
  • Strong knowledge of data analytics and other programs that support social content.
  • Knowledge of individual platform guardrails regarding Branded Content
  • Previous experience with social CMS and publishing tools, such as Sprinklr, Hootsuite or Tweetdeck
  • Strong written communication and copy writing skills, especially for social platforms
  • Experience working with talent to capture content
  • Deep understanding of BET’s history and core audience
  • A proven affinity for the BET brand and the issues and people that impact the African American community
  • Fan of BET!


ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 


At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Nearest Major Market: Los Angeles