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Market Research Manager

18077

Los Angeles, CA, US, 90038

Research
Los Angeles
Full-Time

Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio’s iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission: Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount’s film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures’ passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.

 

We are looking for our next Manager of Market Research. Would you like to support the research team with the presentation, execution, design and analysis of quantitative and qualitative market research projects globally? In this role you'll provide insights and recommendations to the wider theatrical marketing and production teams!

This exciting position has exposure to the entire Paramount Pictures slate of films, including original titles as well as iconic and new franchises, such as Mission Impossible, Transformers, Sonic the Hedgehog and A Quiet Place, along with original titles going to Paramount Pictures Theatrically and Paramount+! We offer comprehensive benefits.

Responsibilities to include, but not limited to:

  • Help handle research partners and craft research programmes for upcoming titles, franchises and slate development, including:
  • Franchise and IP development studies
  • Positioning and strategic audience identification studies
  • Multi-market creative testing (Trailer, TV and Digital ads)
  • Desk-based deep dives and landscape studies
  • Moviegoing market landscape studies
  • Compile and analyze bi-weekly tracking performance of titles and comparable films, as well as design, coordinate, and handle ad-hoc tracking requests
  • Create visually appealing, high-level summary documents in Word, Excel and PowerPoint that easily communicate strategy and takeaways for internal distribution
  • Digest other sources of information to feed into research findings – including liaising with the Analytics department on social conversation findings, asset performance online, trailer launches etc.
  • Stay in tune and monitor campaigns of current and competitor releases
  • Understand and analyze domestic box office performance
  • Be a vocal and active contributor to brainstorming sessions / meetings
  • Communicate on insights and strategy implications regularly with internal partners in the Hollywood office (Brand, Creative, Digital, Media, Publicity, Promotions)
  • Take responsibility for day-to-day training and nurturing of research coordinators and interns
  • Provide back-up support to the administrative roles within the department
  • Handle all research files and reports, both hard copy and digital
  • Maintain and assist with domestic research budget management
  • Ability and willingness to travel 

QUALIFICATIONS/SKILLS

Basic qualifications:

  • Minimum 3 years domestic research experience (in any consumer or entertainment field)
  • BA or BSc, ideally with a concentration or minor in Sociology Studies, International Studies, Psychology, Business and/or Marketing
  • A track record of high achievement and involvement in successful, insights-driven marketing campaigns
  • Strong interest in entertainment content, marketing, social trends, and emerging media
  • Film knowledge and a strong understanding of the movie marketplace
  • High comfort level with analyzing and synthesizing large amounts of quantitative information
  • Strong PC skills: Excel, PowerPoint and possibly data-base management
  • Highly Internet savvy

Desired skills/experience

  • Intellectually curious with shown problem solving abilities
  • Someone who takes pride in their attention to detail and their organization
  • Ability to work under tight deadlines, handle multiple projects at once
  • Ability to work across several time zones
  • Strong written and oral communication skills
  • Comfortable with taking instruction / delegation of tasks and taking a lead on projects
  • A level of numerical comfort that enables seeing patterns / stories in quantitative data
  • A teammate and a manager of junior support staff
  • Experience with data visualization platforms (e.g., Tableau) preferred but not necessary

 

 

 Paramount is an equal opportunity employer (EOE) including disability/vet. 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Los Angeles