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Manager, Social Strategy

6317

Los Angeles, CA, US, 90036

Marketing
Los Angeles
Full-Time

CBS Entertainment is responsible for acquiring or developing and scheduling the entertainment programming presented on the CBS Television Network, which includes primetime comedy and drama series, reality-based programming, specials, children’s programs, daytime dramas, game shows, talk shows and late night programs.

 

Role:

We are looking for a Manager, Social Strategy (Dramas) to join the CBS Marketing team. You will be responsible for developing and delivering social strategy, including social brief, approach and platform strategy, talent engagement plan, voice and tone, measurement and reporting for a slate of Drama series and content. We're looking for the Manager to work closely with the Global Brand Strategy team, the On-Air Planning team, and the Creative and Media teams to build innovative, ground-breaking campaigns.

 

You'll engage and serve as the main point of contact for social agencies/vendors, if applicable. You will develop editorial framework/architecture, lead social brainstorming and participate in Show Pod planning. You will also partner with Social Producers to bring plans to fruition and Creative Directors, Designers, and Jr. Producers to drive creative vision and social standard methodologies. You will partner with Publicity to drive talent engagement and build talent-specific social plans to optimize talent participation and social engagement.

 

Responsibilities:

  • Social media approach/brief (includes strategy, engagement, tone, dos/do nots)
  • Editorial calendar framework
  • Social content collection needs
  • Social agency management (if applicable)
  • Ideation/development of social component of coordinated campaigns
  • Measurement of ongoing campaigns
  • Social inputs for Campaign Wrap Reports

 

Qualifications:

  • Minimum of 5 years in social media, digital, television and/or entertainment
  • Deep knowledge base of social media platforms
  • Track record of innovative social/digital campaigns
  • Understanding of scripted television production
  • Comfortable in MS Word, Excel, Powerpoint
  • Bachelors Degree, preferred

 

Additional Qualifications:

  • Passion for CBS dramas
  • Excellent leadership, communication and problem-solving skills
  • Strong presentation skills
  • A collaborative, team-focused approach

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Viacom is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.viacbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.


Nearest Major Market: Los Angeles