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Manager, Acquisition Marketing

14104

Los Angeles, CA, US, 90069

Marketing
Los Angeles
Full-Time

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

 

Overview

Pluto TV is looking for a Manager, Growth Marketing, to support Pluto TV’s user acquisition initiatives as we continue our exponential growth trajectory.

 

This role is an exciting blend of marketing, analytics, and cross-functional projects. The manager will lead user acquisition campaigns, help craft messaging and creative, analyze applicable data, and make recommendations on what we should do next to optimize campaigns and drive impact. We’re looking for someone who can roll up their sleeves, put on their creative, strategic and analytical hats, and help us solve big questions.

 

This role will report to the Director, Growth Marketing.

 

Responsibilities

This is a meaningful role with a wide range of responsibilities, including:

  • Plan and implement acquisition marketing campaigns across various marketing channels and platforms including CTV, mobile and web campaigns.
  • Track performance, analyze and optimize campaigns.
  • Plan and launch A/B tests and manage audience segmentation.
  • Work with partners, agencies, and other internal teams across the organization to coordinate seamless creation and execution of campaigns.
  • Identify and drive new opportunities for user growth.

 

Basic Qualifications

We believe the right individual will have the following skills and experience in order to be successful in this role:

  • 3+ years of experience running user acquisition marketing campaigns.
  • Experience implementing large-scale digital marketing campaigns across major ad networks.
  • Advanced Excel knowledge, as well as experience with analytics platforms such as Google Analytics.
  • A deep understanding of data and accustomed to using data visualization platforms, e.g., Tableau.
  • Experience working with cross-functional teams, particularly Creative, Business Intelligence, Finance, Legal and Product.

 

Additional Qualifications

  • Detail oriented with strong interpersonal skills.
  • Creative problem-solver and data-driven decision-maker.
  • Experience in the streaming TV/OTT space preferred.
  • Experience running user acquisition campaigns on CTV platforms is a plus!

 

 

 Paramount is an equal opportunity employer (EOE) including disability/vet.

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Los Angeles