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Senior Manager, Marketing

6567

Los Angeles, CA, US, 90069

Marketing
Los Angeles
Full-Time

Pluto TV, a ViacomCBS company, is the leading free streaming television service in America,  delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks,  movie studios,  publishers,  and digital media companies. Pluto TV is available on all mobile,  web and connected TV streaming devices and millions of viewers tune in each month to watch premium news,  TV shows,  movies,  sports,  lifestyle,  and trending digital series. Headquartered in West Hollywood,  Pluto TV has offices in New York,  Silicon Valley,  Chicago and Berlin.

 

 

Overview:

We are looking for a data-driven product marketer to support Pluto TV’s user acquisition and retention initiatives as we continue our exponential growth trajectory. The Sr. Manager will drive product marketing initiatives across our connected TV, web and mobile devices. You will ensure the product marketing strategy and execution aligns with our overall goals and drives growth. We’re looking for someone who is innovative and proactive, and has a passion for product marketing.

This role will report to the VP, Growth Marketing.

 

 

Responsibilities:

  • Lead product marketing initiatives across our platforms
  • Develop and drive go to market plans for new product launches.
  • Implement upon timeline and process for product marketing launches and updates.
  • Optimize landing page experiences and drive meaningful user journeys.
  • Manage A/B testing on platforms and app store optimization (ASO) initiatives.
  • Partner closely with cross-functional teams such as Creative and Product teams to implement upon updates.
  • Track, analyze and optimize campaigns and ensure key insights and takeaways are identified.
  • Support implementation of our growing MarTech stack.

 

 

Basic Qualifications:

  • 5+ years experience in digital marketing, with at least 2 years in Product Marketing.

 

 

Additional Qualifications:

  • Experience in the streaming TV/OTT space preferred.
  • Experience using app developer consoles.
  • Experience running A/B tests and managing ASO campaigns.
  • Experience using data visualization platforms, e.g., Tableau, Google Analytics.
  • Advanced Google Suite skills, including experience translating large amounts of raw data into practical intelligence.
  • Ability to synthesize information, derive insights, and communicate them in engaging, easy-to-understand ways.
  • Highly detailed oriented.
  • Experience working with cross-functional teams, especially Creative, Business Intelligence, and Product.

 

 

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 


ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

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As ViacomCBS begins the process of returning to the office in the US, there are a few key dates to keep in mind

  • The first dose of the Moderna vaccine should be no later than November 29.
  • The first dose of the Pfizer vaccine should be no later than December 6.
  • The J&J vaccine should be administered no later than December 27.


Nearest Major Market: Los Angeles