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Director, Marketing Strategy - Streaming


Miami, FL, US, 33136


ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.




The Streaming Marketing team is looking for a Marketing Strategy Director to help our international marketing efforts across multiple streaming brands. This role will be responsible for identifying strategic areas for improvement in Marketing, partnering with our data, product, and marketing teams to put together a data infrastructure that can enable our Marketing operations, and developing operational Key Performance Indicators for the Marketing organization.



  • Long-Term Strategy Development: Partner closely with our Marketing leaders on analysis and development of our plan to achieve operational excellence within Marketing.
  • Develop operational metrics for Marketing.
  • Develop functional plans with the rest of the marketing functional leaders (e.g. paid, digital, social, partnerships etc).
  • Evaluate short and long term performance of marketing activities.
  • Drive operational excellence in marketing processes (e.g. workflows, tools).
  • Excellent ability to document performances and results, and crafting presentation for senior leaders.
  • Manage business reviews; WBRs, MBRs, QBRs.
  • Maintain roadmap for the entire marketing central organization with project objectives, project scope, roles & responsibilities.
  • Lead delivery of the roadmap according to the plan and ensure teams are aligned by tracking project and providing regular reports on project status to project team and key partners.


Basic Qualifications: 

  • 10+ years of experience in a highly-analytical environment (e.g. management consulting firm, strategy and operations, or other roles that require a blend of analytical, operations, and heavy cross-functional interaction).
  • Strong written and verbal communication capabilities with the ability to provide recommendations in a clear and concise way and engage partners to drive alignment across teams.
  • High comfort level with independently performing comprehensive analyses and managing projects.
  • Proficiency in financial modeling via Excel, experience or strong interest to learn BI tools such as Tableau, and the ability to quickly learn internal tools.
  • High tolerance for change, and the capacity to accomplish high amounts of work in a fast-paced, ever-changing environment.
  • Hands on experience with project and release management tools such as, Confluence, and JIRA.
  • Good time management, problem-solving, strong work ethic, transparent, authentic, upbeat, a self-starter, and with the desire and eagerness to learn.
  • Independent problem-solving, critical thinking skills, and risk management experience.
  • Solid understanding of the streaming landscape and business models.
  • Experience working with multi-platform products on mobile, web and OTT.


Additional Qualifications:

  • Project Management experience in a technical media company is a plus. Capability to work in a fast-paced and constantly changing environment.
  • BS/BA in related field preferred.
  • Master’s degree in a related field (is a plus).


Paramount is an equal opportunity employer (EOE) including disability/vet. 


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned. 

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Miami