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Analyst, BET Networks Programming Research

16216

New York, NY, US, 10036

Research
New York
Full-Time

BET Networks,  a subsidiary of Paramount Global,  is the nation's leading provider of quality entertainment,  music,  news,  and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States,  Canada,  the Caribbean,  the United Kingdom,  and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com,  a leading Internet destination for Black entertainment,  music,  culture and news; BET HER,  a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams,  BET Soul and BET Gospel; BET Home Entertainment; BET Live,  BET's growing festival business; BET Mobile,  which provides ringtones,  games and video content for wireless devices; and BET International,  which operates BET around the globe.

 

 

The Research Analyst will be responsible for the linear, digital, and social analysis and audience measurement of Paramount’s BET Networks.

 

Responsibilities:

  • Support research needs of the Programming, Marketing, Scheduling and National Ad Sales team with ad hoc requests and special projects
  • Create thoughtful and innovative audience analyses in order to strategically position and distinguish our networks in the marketplace
  • Collect, analyze, and interpret linear ratings data, digital measurement metrics, and social performance
  • Help Programming and Scheduling analyze and interpret data in order to optimize network schedule
  • Draw insights from secondary sources to establish value of BET Networks to key stakeholders
  • Regularly track competitive viewing landscape and compile reporting for senior stakeholders
  • Maintain key databases for timely processing of standard viewing data
  • Keep on top of Industry trends and key consumer insights
     

Basic Qualifications:

  • College degree
  • Knowledge of media metrics/math and measurement methodologies
  • Experience with linear ratings systems (Nielsen TV Toolbox, Star Media, Lake 5, etc.) or digital measurement systems (Omniture, comScore, @Plan, etc.)
  • Strong Microsoft Office skills (Excel, PowerPoint, Word)
  • Strong oral and written communication skills
  • Highly organized, strong attention to detail, and ability to work in fast-paced environment and multitask
     

Additional Qualifications:

  • Knowledge of syndicated data systems (MRI, JD Power, Forrester)
  • Experience with SQL, Tableau, R or Python preferred
  • Experience in national cable or broadcast network a plus
     

 

Paramount is an equal opportunity employer (EOE) including disability/vet. 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City