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Associate Manager, Integrated Marketing

16218

New York, NY, US, 10016

Marketing
New York
Full-Time

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

 

Overview & Responsibilities:

The mission of Paramount’s Integrated Marketing team is to drive revenue by translating and crafting assets into innovative, impactful experiences that elevate brands and inform and entertain audiences of all ages! Our work reflects the diverse voices and lived experiences of the people on our team and the inclusive culture in which we come together to build, innovate and make our clients heroes.Client Solutions is a high-energy, fast-paced team within Paramount's Digital Integrated Marketing division passionate about developing custom media solutions that apply the full scope of Paramount’s digital portfolio of assets to generate revenue. The Associate Manager will develop strategic digital ad, content, and product solutions for both proactive and incoming sales marketing efforts. They will build marketing collateral that inspires, informs, and drives demand for the entire Paramount portfolio including entertainment, sports, news, kids, and more.

 

Responsibilities include but are not limited to:

  • Partner with Account Managers and Account Executives to build custom marketing solutions for RFP responses, proactive pitches, and key meetings in assigned industry categories.

  • Assist creative/program strategy, as well as data and insights, to shape the overall direction and development of the narrative

  • Collaborate with client solutions, site and content strategy, brand studio, and design, efficiently leading approvals, mocks, and details to build strategic presentations.

  • Lead creative and content brainstorm meetings throughout the pre-sale RFP process, soliciting input from various partners from concept to submission.

  • Internal expert on combining opportunities across the Paramount portfolio including sponsorships, custom content, digital and social campaigns, etc.

  • Develop best-in-category solutions unique to client business challenges.

  • Assist Client Solutions Managers and Senior Managers in key intra-department initiatives elevating our day-to-day pre-sale marketing materials.

  • Proactively stay up to date on trends and solutions in assigned industries.

 

Basic Qualifications:

  • Bachelor's degree in a related field such as marketing, communications, media studies

  • Minimum 2+ years in sales or integrated marketing experience at a media company or brand with an emphasis in multiplatform video, custom marketing, or editorial sponsorship solutions

 

Additional Qualifications:

  • Adept at encouraging and maintaining relationships with internal team leads

  • A love of developing narratives to support a concept or influence; excited by the prospect of problem solving a brand’s marketing challenges

  • Excellent storytelling and communication skills and a keen understanding of how to craft and evolve a thesis

  • Ability to manage multiple priorities and projects independently while communicating and collaborating effectively with a variety of partners.

  • Ability to identify trends and understand how consumption habits inform advertising or marketing strategies

  • Broad knowledge and curiosity about the larger TV landscape capabilities, marketing, commercial strategies, and opportunities

 

Paramount is an equal opportunity employer (EOE) including disability/vet.

 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City