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Coordinator, Brand Solutions/Integrated Marketing

31840

New York, NY, US, 10036

Marketing
New York
Full-Time

BET Networks,  a subsidiary of Paramount Global,  is the nation's leading provider of quality entertainment,  music,  news,  and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States,  Canada,  the Caribbean,  the United Kingdom,  and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com,  a leading Internet destination for Black entertainment,  music,  culture and news; BET HER,  a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams,  BET Soul and BET Gospel; BET Home Entertainment; BET Live,  BET's growing festival business; BET Mobile,  which provides ringtones,  games and video content for wireless devices; and BET International,  which operates BET around the globe.

 

 

Looking for an experienced Integrated Marketing Coordinator to join a highly effective but nimble Brand Solutions team supporting Ad Sales functions for BET Networks! The BET Coordinator of Integrated Marketing is a dynamic and creative thinker who can conceptualize and complete custom marketing solutions for BET’s advertising partners. The Integrated Marketing Team (Brand Solutions) works closely with Ad Sales and internal teams (production, social, etc.) to produce best-in-class integrated marketing campaigns that infuse advertisers into BET’s on-air, digital, and social platforms!

 

Responsibilities:

  • Create and maintain campaign execution materials including program decks, one sheets, meeting agendas, production schedules, client timelines, and scripts, among others
  • Main point of contact for collecting and organizing program assets, monitoring social media rollouts, and assisting on production shoots
  • Work closely with the production, digital, social, media planning and traffic teams to execute custom sponsorship elements
  • Collaborate with integrated marketing pitch counterparts to brainstorm concepts for a variety of brands in response to client RFPs and formally vet ideas through various internal teams
  • Actively participate in various meetings (Team, inter-departmental), as well as client meetings or presentations, as needed
  • Can be multifaceted and able to juggle multiple tasks to support the Brand Solutions managers and production team in order to successfully bring a campaign to life to support the Ad Sales team as a whole

 

Basic Qualifications:

  • Bachelor’s Degree
  • Minimum 1+ years of experience in Communications, Marketing, Sales and/or equivalent experience

 

Additional Qualifications:

  • Demonstrated self-starter with the ability to handle many projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
  • Excellent communication, writing skills and customer service skills
  • Excellent written and verbal communication skills
  • Highly organized and great project management skills
  • Extremely detail oriented
  • Understanding for how to apply marketing strategy to creative ideas and campaign activation across all platforms (linear, digital, mobile, social and event marketing)
  • Understanding of community management and fan engagement on social platforms and experience writing social copy with a platform intentional approach
  • Awareness of linear and digital platforms and direction of our industry and BET business goals

 

Paramount is an equal opportunity employer (EOE) including disability/vet. 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City