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Manager, Lifecycle Marketing

5217

New York, NY, US, 10036

Marketing
New York
Full-Time

Noggin is a leading learning service for families with preschoolers. We deliver streaming and interactive learning content that helps young kids develop skills, knowledge and passions through play with the characters they love. We also help parents help their kids thrive. A direct-to-consumer offering available on 10+ platforms, Noggin reaches families in the domestic market through standalone mobile apps, connected TV apps, and add-on channels. We are forming a team of highly motivated individuals who are eager to work in a start-up-like environment within a large media company. We need innovators and self-starters who are passionate about playful learning and comfortable working in a fast-paced, creative-led organization.

 

Overview:

Noggin, the learning service by Nick Jr., is looking for a Manager, Lifecycle Marketing to contribute to the execution of retention and engagement campaigns across email, web, and customer support channels!

 

The ideal candidate will be comfortable in a fast-paced, collaborative environment and already have some experience in supporting marketing campaigns. Additionally, the Manager will possess great communication, organizational, and critical thinking skills. Come join us!

 

Responsibilities:

  • Manage end-to-end creation and deployment of highly targeted and personalized CRM campaigns across e-mail and web.
  • Design and deliver trigger based and automated CRM programs across lifecycle journeys to maximize reach and drive growth at scale including a dedicated journey.
  • Establishing rigorous AB testing processes to test creative design, content, email cadence, and timing to constantly improve CRM performance
  • Build and maintain list segmentation nurturing users and implementing sunsetting tactics. 
  • Work closely with creative teams to deliver best-in-class templates, content and communications that maximize user engagement.
  • Working with the Lifecycle Marketing Director, help translate overall marketing strategy and insights to actionable marketing tactics and build strategic campaign recommendations.
  • Collaborate with product to implement upgrades and/or new tools that will improve Noggin’s ability to acquire and retain customers.
  • Define, track, measure, and report on CRM activity and present learnings and strategies across the business.
  • Assist with cross-departmental collaboration efforts (integrated marketing, organic social, managing calendars etc.)

 

Basic Qualifications:

  • Bachelor’s Degree, preferably in marketing or advertising
  • 5+ years of lifecycle/CRM/retention Marketing (email, push, in-app) experience at a media/tech/subscription brand preferred. 
  • Experience tracking and reporting on engagement KPIs for email marketing channel required
  • Deep knowledge of and expertise in marketing tools (e.g. HubSpot, Braze, SalesForce, Google Analytics). 
  • Strong copywriting and communication skills, with the ability to convey complex concepts in plain, easy-to-understand language
  • Experience using data and metrics to measure impact and determine improvements

 

Additional Qualifications:

  • Detail oriented, highly organized, and efficient time-management skills
  • Strong Excel skills and the ability to manage and analyze large sets of data
  • Comfortable working with ever-changing software on various platforms
  • Photo and/or graphic-editing skills (for minor changes to programs on the fly) a plus
  • Email HTML experience a plus
  • Strong presentation/deck skills preferred
  • Interest in education media

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City