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Creative Director, Brand Creative


New York, NY, US, 10036

New York

BET Networks,  a subsidiary of ViacomCBS Inc. (NASDAQ: VIA,  VIA.B),  is the nation's leading provider of quality entertainment,  music,  news,  and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States,  Canada,  the Caribbean,  the United Kingdom,  and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com,  a leading Internet destination for Black entertainment,  music,  culture and news; BET HER,  a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams,  BET Soul and BET Gospel; BET Home Entertainment; BET Live,  BET's growing festival business; BET Mobile,  which provides ringtones,  games and video content for wireless devices; and BET International,  which operates BET around the globe.



Overview and Responsibilities:

Are you a dynamic, driven and savvy Creative Director with a knowledge, passion, curiosity and love of black culture? We are looking for a Creative Director who will support what’s hot, what’s next and what matters at BET Networks. The Creative Director will possess the ability to create award-winning promotional content for BET Networks existing and emerging distribution platforms. The Creative Director will work with Writer/Producers, Editors and outside production resources all supporting multiple projects including ongoing weekly and monthly tune in promotion, image promotion, movie promotion, marketing initiatives and tentpole promotion. We as the creative team will work to identify, improve and solidify the brand identity of the network and to ensure that all production of linear, digital and social promotion, off-air sales and marketing presentations, on-air graphics and animation conform in content and style to network marketing and brand strategies. Creative Director ensures that marketing initiatives are executed in a manner that elevates the brand and communicates the positioning and attitude of BET Networks.

You are the creative liaison between the network and the On-Air staff. You work well with all levels of management at BET Networks to support the brand in a cooperative manner. A strong creative manager who is skilled at production, is budget-oriented and who can anticipate production needs and manage workflow to achieve outstanding results while ensuring that high-quality work is delivered on-time, on-budget and on-brand.


  • Manage projects including promos, graphics, and show packaging and creation of additional content for digital, online, social media and VOD platforms from concept to completion.
  • We coordinate and guide the writing/producing of assigned campaigns
  • Guide creative pitches and presentations
  • Help define aesthetic and maintain brand-style through strong visual identity
  • Translate marketing objectives into creative strategies and develop team into production
  • Lead freelance writer/producers on a creative level as well as outside vendors
  • Liaise with various departments across the organization such as ad sales, programming and PR to ensure a cohesive campaign is built
  • Ability to attract and develop talent, as well as mentor junior talent


Basic Qualifications:

  • Bachelor's degree 
  • 10+ years’ hands-on experience in consumer advertising, cable industry/entertainment marketing and/or branding & strategic advertising firm.


Additional Qualifications:

  • Strong organization skills and ability to multi-task in a fast-paced environment
  • Strong verbal and written communication skills
  • Strong presentation skills
  • A self-starter that is self-motivated with tight-knit collaboration abilities 
  • Strong leadership and interpersonal skills in order to run client relationships
  • Latest technical trends with respect to film, video, GFX design & post systems.
  • Knowledgable of the cable network competitive landscape
  • Ability to build and maintain procedures and workflow



ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 


At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City