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Director, Integrated Marketing

28583

New York, NY, US, 10036

Marketing
New York
Full-Time

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

 

 

Overview:

At Velocity, we are a branded content studio. Our main goal is to ensure our brand partners are always part of the cultural conversation. We offer full-service marketing capabilities offering custom content and creative solutions across all our platforms and experiences, driving value for our partners and dedication with our fans. Long story short, we make killer brand driven content wherever and whenever our partners want it.

 

Want the spirit of a start-up while working on some of the world's premiere entertainment brands? Want to wear jeans on more than just Fridays? Looking for a job that will not only make room for your side-hustles, but also encourage them? If so, this job could be for you.

 

We value diversity of thought, and we believe your hobbies and phenomenal viewpoints are just as important as your previous work experience. We view the world not only from our offices and also via immersive experiences that encourage us, keep us at the forefront of the ever-changing cultural landscape, and, with any luck, make us better marketers.

 

The Velocity Pitch team is a market facing team passionate about advertiser partner needs and lead ideation based on client brief, data and insights, and VMN talent/ assets. The Director position reports into the Vice President on the convergent client facing pitch team, working across music and entertainment networks. In this role, you will partner with Ad Sales to help ideate and develop convergent campaigns across various Paramount Properties. Collaboration is at the core of this role as you will be working closely with Ad Sales, execution and creative counterparts to manage client requests.

 

As director, you will lead creative development, presentation and project management, and support a dedicated sales team. In addition to being meticulous, a teammate, a creative writer, a fan of our content, talent and franchises, you should have a passion for developing innovative and creative sponsorship solutions for clients that are engaging, drive revenue and provide meaningful solutions. The Director of Pitch will also be managing and delegating to other Pitch teammates.

 

Responsibilities include:

  • Author support materials for the advertising sales force, including standard sponsorship packages and custom convergent programs
  • Work cross disciplinarily along-side Marketing and Sales to address client feedback and/or changes to a marketing proposal/concept
  • Lead the brainstorm and development of new marketing programs for sales
  • Provide oversight and ensure a constant flow of communication for projects
  • Monitor progress on all phenomenal custom pitches and update reports accordingly
  • Demonstrate the impact of our advertising programs to drive incremental value to our clients and revenue to the business.

 

Basic Qualifications:

  • Bachelor degree
  • 7+ years experience as a marketer in entertainment, media, agency, brand and/or consulting background is preferred. Experience in Client facing partnership marketing is a plus.

 

Additional Qualifications:

  • Client-focused mind-set while understanding the needs of ad sales and the channels
  • Excellent project management, problem-solving and research skills
  • Curiosity about social media and digital platforms
  • Strong knowledge of Power Point and Excel
  • Creative writing skills
  • Phenomenal balance of disciplined critical thinking, creative passion, and a willingness to be hands-on
  • Knowledge of marketing with linear and digital distribution, earned media and social media
  • Understanding how to apply marketing strategy to creative ideas and campaign activation across video, digital, mobile, social and event marketing
  • Ability to delegate, identify and provide opportunities for growth and ownership
  • A leadership strategy that includes thoughtful team communication and reinforcement
  • Flexibility, initiative, appetite for entrepreneurial environment and an appreciation for various workplace cultures
  • Strategic and analytical problem solver
  • Well-organized, meticulous, ability to prioritize and multi-task as well as excellent oral and written communication skills
  • A problem solver and the desire to tackle projects with the gusto of a startup employee.
  • Ability to own the room

 

 

 

 

 Paramount is an equal opportunity employer (EOE) including disability/vet.

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City