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Director 1 Market Research


New York, NY, US, 10016

New York

Title: Director of Creative Research– ViacomCBS Streaming

Reports to: Vice President, Market and Product Research

Location: New York, NY

Job Description:

About Us:

ViacomCBS Streaming (formerly CBS Interactive) is a division of ViacomCBS that encompasses both free, paid, and premium streaming services including Pluto TV, Paramount +, CBS Sports Digital, and CBS News Digital.


Insights play a central role at ViacomCBS Streaming, and as part of the Data & Insights Group (DIG), our Research team is a crucial part of our success. This is a great opportunity for an experienced researcher with a background in testing Marketing material. Our team is collaborative and passionate and aims to drive business decisions on all levels through high quality, accurate, timely, relevant data, analysis, and insights. This position will primarily focus on managing and conducting a wide range of quantitative and qualitative research to support the Paramount+ Content Marketing team. The ideal candidate will have a solid background in quantitative and qualitative creative testing research methodologies for display and video marketing material.

Day to Day Primary Job Responsibilities

Determine appropriate research methodologies for creative and message testing

Deliver insightful analysis and recommendations related to business strategy and business KPIs

Design and execute all phases of quantitative and qualitative research studies, including RFP and research plan development, questionnaire writing, survey programming, analysis, and report writing

Interface with research vendors, maintain those relationships and ensure projects are progressing smoothly

Key Projects (including but not limited to):

● Paramount+ Originals campaign testing

● Consumer IDIs, both in-person and online

● Focus groups for concept testing and feedback on creative


7-10 years of market research experience with a proven track record of leveraging analytics to drive significant business impact, preferably in digital subscription services, digital media, or a research agency

Experience with quantitative methodologies, such as monadic, max/diff, conjoint, derived importance, and Kano analyses

Highly competent with qualitative research including focus groups, IDIs and UX/UI testing.

Comfortable using DIY research tools such as Usertesting.com, Qualtrics and user panels

Skilled in preparing effective and meaningful presentations with clear narratives and impactful insights to drive business decisions

Excellent verbal and written communication skills with the ability to interact at all levels of the organization

Ability to execute quick turn projects when needed

Be a team player with strong interpersonal skills that can collaborate cross-functionally as well as with research team counterparts

Have a passion for entertainment content

Completed Bachelor’s Degree, master’s level education an asset

You Might Also Have:

Experience leading and developing a team of Market Research & Insights professionals

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City