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Director, Digital Marketing & Audience Development


New York, NY, US, 10036

New York

BET Networks,  a subsidiary of ViacomCBS Inc. (NASDAQ: VIA,  VIA.B),  is the nation's leading provider of quality entertainment,  music,  news,  and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States,  Canada,  the Caribbean,  the United Kingdom,  and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com,  a leading Internet destination for Black entertainment,  music,  culture and news; BET HER,  a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams,  BET Soul and BET Gospel; BET Home Entertainment; BET Live,  BET's growing festival business; BET Mobile,  which provides ringtones,  games and video content for wireless devices; and BET International,  which operates BET around the globe.




Job Summary

The Director of Audience Development & Digital Marketing will be a key member of BET Digital’s team, and will play a meaningful role in driving inventive and efficient digital audience development and marketing campaigns that build awareness, drive traffic, and create business value to support the growth our network of sites, apps, social footprint, and third-party partnerships.

This role works collaboratively with key constituents, including the Editorial Newsroom, Ad Operations, Production, UX & Design, Network Marketing, and Digital Analytics & Research teams. Charged with setting strategy and leading all aspects of budget, this individual will coordinate traffic, customer acquisition and marketing campaigns via all available channels. The Director's focus is to lead and be a respected voice in the strategy and direction of BET Digital, and will report directly to the VP of Audience Development & Digital Marketing.




  • Utilize internal and 3rd party data to coordinate efficient marketing strategies that increase awareness, consumption of content, products, and tentpole events
  • Build inventive and measurable on-brand digital marketing programs (SEM, SEO, Facebook, display, among others) for all platforms and products
  • Develop culture and processes for optimizing digital marketing campaigns through iterative process of testing and adjustment
  • Coordinate budget allocation to deliver digital priorities
  • Lead strategic marketing/traffic/customer acquisition partnerships, creative executions, and influencer programs
  • Evaluate, hire, and develop relationships with existing and new platforms, partners and vendors; review, recommend, and manage tools, services, and vendors
  • Partner with Digital Analytics UX & Design, Editorial and Product teams and ability to prioritize goals



Basic Qualifications

  • 8-10 years digital marketing experience within consumer-focused industries; at least 5 years in audience development and digital media
  • Strong track-record in the development and implementation of digital initiatives, with a proven track record with metrics-based marketing campaigns on digital platforms
  • Experience working with growing presence and fan base on video and social platforms
  • Proficiency in Omniture, Google Analytic, comScore, Excel, PowerPoint etc.
  • Experience managing paid digital campaigns (PPC, search, display, Facebook, Twitter, etc.) and budgets, coordinating vendors and platforms
  • Proven ability to promote/market digital products, mobile apps, and sites
  • Experience optimizing, growing and managing email programs
  • BA/BS degree or equivalent working experience; MBA preferred
  • Excellent interpersonal skills and strong organizational skills a requirement



Additional Qualifications

  • Ability to stay up-to-date on industry developments and competitors and to be active in the media community
  • Ability to manage budgets and timelines on campaigns supporting business goals
  • Experience working as a manager who can serve as a mentor to a hardworking team
  • Be comfortable working in a fast-paced environment and in addressing situations effectively, as well as experienced in affecting change and direction




ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 


At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City