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Director Growth Marketing Analytics - Noggin

11912

New York, NY, US, 10036

Technology
New York
Full-Time

Noggin is a leading learning service for families with preschoolers. We deliver streaming and interactive learning content that helps young kids develop skills, knowledge and passions through play with the characters they love. We also help parents help their kids thrive. A direct-to-consumer offering available on 10+ platforms, Noggin reaches families in the domestic market through standalone mobile apps, connected TV apps, and add-on channels. We are forming a team of highly motivated individuals who are eager to work in a start-up-like environment within a large media company. We need innovators and self-starters who are passionate about playful learning and comfortable working in a fast-paced, creative-led organization.

 

Overview and Responsibilities

The Director of Growth Marketing Analytics will oversee multiple analytic functions including business intelligence, trend and regression analyses, test/measurement planning, unified marketing measurement, predictive modeling, and more. The role will collaborate directly with marketing leads and interact with executives to guide strategic conversations around advanced analytics, marketing effectiveness and optimizations. This role will be based out of our NYC office and will dually report to the VP of Growth Marketing Strategy for Noggin and VP Digital Analytics for Kids & Family.

 

Responsibilities

  • Partner with the growth marketing team to focus on the impact and/or return on investment of marketing efforts (including advertising, retention activities and pricing strategies)
  • Analyze current and past trends in key performance indicators including revenue, cost, subscriber growth, and customer retention
  • Develop internal dashboards that provide accurate and informative views on marketing and subscription performance to provide regular business updates as well as ongoing strategic analytical support
  • Create/propose testing/measurement plans to drive growth for KPIs
  • Provide on-going analytical support utilizing marketing mix modeling, forecasting and custom analytic approaches to address a wide variety of issues including media and new products
  • Partner with product and engineering on identifying the tools needed to capture, store and synthesize growth marketing data

 

Basic Qualifications

  • 7+ years marketing analytics experience
  • Bachelor’s degree required, masters preferred in relevant area such as computer, data or learning sciences
  • Knowledge of Python, R or an equivalent statistical programming language
  • Experienced in analytics software (e.g. Adobe Analytics, Tableau)

 

Additional Qualifications

  • Superior quantitative reasoning skills
  • Excellent communication and presentation skills
  • Deadline-driven and highly flexible
  • Subscription experience a plus

 

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Paramount is an equal opportunity employer (EOE) including disability/vet.

 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

 

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City