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Director of Media, Marketing Strategy & Insights

9084

New York, NY, US, 10019

Marketing
New York
Full-Time

Showtime Networks Inc. (SNI) owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc., a wholly owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. SHOWTIME is currently available to subscribers via cable, DBS, and telco providers, and as a stand-alone streaming service through Amazon, Apple®, Google, LG Smart TVs, Oculus Go, Roku®, Samsung Smart TVs and Xbox One.

 

The Director of Media, Marketing Strategy & Insights, leads all aspects of the strategic development of title-focused marketing campaigns, with specific ownership of paid media strategy, media plan development, and optimization. This role will set business-driving objectives for campaigns, activating on and measuring performance via off-platform media planning and measurement. Additionally, you will help clarify a title’s respective role using consumer insights, media performance data, and marketing analytics.

 

As an owner of the Showtime/media agency relationship, you will coordinate and prioritize agency-led projects and day-to-day operations. You’ll collaborate with agency partners, acquisition media teams, marketing, research, analytics, and data science to provide foundational value for the broader organization.

 

The Director will also support the Vice President, Media, Marketing Strategy & Insights to determine how to support the larger Marketing department. Finally, you will have at least one direct report and should have significant experience supervising and developing junior staff both in their day-to-day success and professional growth.

 

Come join our growing team!

Responsibilities:

  • Lead cross-functional discussions and develop marketing strategy for titles.
  • Identify role of each title within the portfolio and provide data to determine business and marketing goals.
  • Collaborate with internal strategy partners including research, marketing analytics, program marketing, and acquisition marketing to ensure cohesive overall strategy.
  • Lead development and refinement of the media strategy and marketing target for Showtime original scripted series, documentaries and nonfiction programming, sports, brand and awards efforts.
  • Be the Media, Marketing Strategy and Insights team voice and help guide cross-functional departments activate campaigns.
  • Refine multi-channel media plans, ensuring alignment with overall series marketing and business objectives.
  • Safeguard the company’s investments across all program promotion and streaming service campaigns. This entails evaluating, recommending, and running annual budget planning, upfront programs, and constructing short-term deals to secure contributed and financial efficiencies.
  • Help drive strategy and measurement opportunities to improve media efficiency and targeting across campaigns.
  • Lead a dedicated team of 1-3 media strategy professionals.

Qualifications:

  • 8-10 years working in entertainment marketing with a focus on marketing & media strategy, planning, and activation.
  • Extensive knowledge of marketing, advertising and media planning principles, with a working knowledge of interactive TV applications and data-driven buying methods.

Additional Qualifications:

  • Excellent verbal and presentation skills, comfortable speaking publicly to large audiences and capable of answering questions about data and insights from senior leadership.
  • Media agency experience heavily preferred.
  • Passion for the entertainment space and Showtime’s programming.
  • Strong knowledge and understanding of the cable television industry, particularly the premium content business, including the programming, marketing, and distribution competitive category.
  • Ability to author complete and polish presentations in Power Point / Keynote to present to senior executives.
  • Ability to supervise and be responsible for the work of junior team while helping them to develop and broaden their own skills.

 

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 


ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

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As ViacomCBS begins the process of returning to the office in the US, there are a few key dates to keep in mind

  • The first dose of the Moderna vaccine should be no later than November 29.
  • The first dose of the Pfizer vaccine should be no later than December 6.
  • The J&J vaccine should be administered no later than December 27.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City