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Integrated Marketing Manager, Sports Social Solutions

20536

New York, NY, US, 10016

Marketing
New York
Full-Time

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

 

 

Overview:

Our Paramount Digital Integrated Marketing team focuses on three key areas: Business, People and Culture.

Our business mission is to drive revenue by translating and crafting assets into innovative, impactful experiences for brands and consumers. With revenue as our #1 focus, we balance business requirements and user experience, understanding both advertiser needs and consumer behaviors.

We use data and insight-led inspirational storytelling, industry-leading technology and premium, captivating content, and world class design and production capabilities to develop solutions that get results.

 

Our people are our greatest asset. We truly believe in career growth and development and have invested in tools that our team advance their careers.

Our culture is based on trust, teamwork and transparency. We embrace diversity and inclusion and value both personal and professional success.

Integrated Marketing, Digital Strategy represents the voice of our business units within the digital ad sales organization. The team is charged with market positioning, demand generation, opportunity development, and the post-sale activation of custom media solutions.

 

The Manager of Digital Strategy, Social Solutions, will support our growing Social business. The Social Solutions team is responsible for developing and advancing social sponsorship strategy for the Paramount brands, empowering and educating Integrated Marketing and Sales on social solutions for brands, and innovating and improving our social offerings in response to evolving client needs.

The ideal candidate is highly organized and thrives in this fast-paced and quickly evolving marketplace. This role will focus primarily on our Sports vertical, but will also support other Paramount brands as it relates to packaging and pricing strategy.

 

Responsibilities include and are not limited to:

  • Own the development of custom content and sponsorship opportunities on social platforms, architecting solutions that excite media buyers, deliver value to our audience, and drive revenue for Paramount.
  • Work cross-functionally with a wide array of internal partners including sales, editorial, production, legal, design, yield, and ad operations, connecting dots and facilitating consensus to support social sponsorship / branded content initiatives.
  • Own the creation of sales marketing collateral, positioning our social brand(s) in a positive light.
  • Represent our social brands as an internal expert and key point of contact for both sales and integrated marketing, answering questions, educating on sales opportunities, and facilitating sales enablement initiatives that drive efficiencies and growth.
  • Own the development of media plans, and post-sale execution of sponsorships and custom brand programs, driving process excellence, flawless execution, and client happiness.
  • Implement paid marketing campaigns across social platforms, knowing how best to optimize for engagement and efficiency
  • Act as a social content and product expert, recommending executions and formats internally and externally that will resonate with social audiences. The ideal candidate is always ahead of the next trend.

 

Basic Qualifications:

  • Bachelor’s degree
  • 5+ years experience in social or digital media

 

Additional Qualifications:

  • Extremely detailed oriented with the ability to manage various projects at once
  • Paid media buying experience on Meta, YouTube, TikTok
  • Positive and insatiable curiosity
  • Talent in distilling complex information into simple, memorable terms that sales and clients can grasp and act upon
  • Objective and solutions oriented, with a focused approach to problem solving
  • Experience providing direction to junior team, granting them the authority to voice their opinions and take ownership of their assignments
  • Possess a desire to thrive in a rapidly changing environment that evolves with marketplace needs and conditions.
  • Experience with Twitter Amplify and Snap Sponsorships
  • Passion or experience in the Sports space

 

#LI-DB1

 

 Paramount is an equal opportunity employer (EOE) including disability/vet.

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City