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Manager, Brand Marketing

7245

Los Angeles, CA, US, 90069

Other
Los Angeles
Full-Time

Pluto TV, a ViacomCBS company, is the leading free streaming television service in America,  delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks,  movie studios,  publishers,  and digital media companies. Pluto TV is available on all mobile,  web and connected TV streaming devices and millions of viewers tune in each month to watch premium news,  TV shows,  movies,  sports,  lifestyle,  and trending digital series. Headquartered in West Hollywood,  Pluto TV has offices in New York,  Silicon Valley,  Chicago and Berlin.

 

 

Overview:

The Manager of Brand Marketing will help plan and drive the development and execution of 360-degree consumer and trade campaigns for the top tier Free TV service in the US. You will also take a leading role in proactive brand management across Pluto aligning partners with our brand strategy and positioning.

Reporting to the Vice President, Brand Marketing, this role will run media campaigns from beginning to end and is responsible for campaign execution across all media channels including: TV, digital, OOH, radio, experiential, social and print.

 

 

Responsibilities:

  • Strategizing and implementing media plans that are on-strategy, timely, and on-budget while ensuring accurate trafficking, delivery, and attribution.
  • Pitching and implementing programs that proactively drive Pluto’s brand awareness in the marketplace.
  • Solving brand identity challenges by working closely with our design team to develop standards that serve Pluto’s positioning.
  • Developing, owning and presenting accurate project timelines, the master project calendar, workbook schedules, budgets and other documentation/specs as needed for large scale brand campaigns and rollouts (i.e. strategic media briefs, campaign recap decks, one-sheets, pitch decks etc.).
  • Serving as department liaison with internal and external teams including Creative, Distribution, Content/Programming, Communications, Business Intelligence and Research.
  • Monitoring live campaigns and making real-time adjustments to optimize toward campaign objectives.
  • Monitoring market trends, research consumer markets, and competitor activity.

 

 

Basic Qualifications:

  • 4+ years in media, technology or related experience, particularly running large creative campaigns and brand projects.

 

Additional Qualifications:

  • Proven ability to drive brand awareness and intent.
  • Extensive experience planning and implementing 360-degree brand campaigns.
  • High proficiency and track record in project management, strategic brand development, and cross-functional communication including management of agencies.
  • Experience handling a high volume of creative and campaign types (print, digital, video, activations, influencer, etc.) while coordinating with agencies, internal creatives, communications and other partners.
  • Ability to translate key research reports into strategic recommendations.
  • Superb attention to detail, good judgment, and listening skills.

 

 

 

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 


ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

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As ViacomCBS begins the process of returning to the office in the US, there are a few key dates to keep in mind

  • The first dose of the Moderna vaccine should be no later than November 29.
  • The first dose of the Pfizer vaccine should be no later than December 6.
  • The J&J vaccine should be administered no later than December 27.


Nearest Major Market: Los Angeles