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Manager, Consumer Insights - Nickelodeon Brand & Trend Insights


New York, NY, US, 10036

New York

ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.


The Manager, Consumer Insights will be a member of Nickelodeon’s Brand & Consumer Insights Team, supporting Nickelodeon’s various lines of business with non-ratings based brand and consumer insights. This position will lead and assist on qualitative and quantitative research projects relating to brand, marketing and trends.


Overview & Responsibilities

  • Assist with and handle qualitative and quantitative research projects, including research design, pre-planning and assets collection, vendor management, qualitative research moderation, data analysis, report writing, and dissemination/presentation of findings
  • Participate in the fielding, analysis, and creation of quarterly brand tracking reports, which cover a wide range of linear and streaming competition to support marketing and programming for Nickelodeon, Nick Jr., and Paramount+’s kids’ portfolio
  • Assist in the creation of larger custom decks on youth trends and trends forecasting, synthesizing both primary and secondary research findings
  • Conduct and maintain tracking studies on key areas of business interest, including current events and social issues (supporting Nick News) and influencers (in support of consumer products)
  • Collaborate across the larger consumer Insights team as the lead editor of an internally-distributed trend & insights newsletter
  • Coordinate day-to-day management of Nickelodeon’s online proprietary trendsetter panel
  • Establish an ongoing library of current syndicated research resources and be the contact person for said resources
  • Help in the migration of our brand tracking data onto an in-house dashboarding platform and in improving the potential use of said platform
  • Work closely with the Consumer Insights Director to develop ideas and use consumer insights that help inform internal initiatives
  • Supervise intern when applicable
  • Assist with larger thought leadership projects as workload allows


Basic Qualifications

  • Experience with primary research and writing surveys
  • Comfortable analyzing complex data sets and telling compelling stories based on both qualitative and quantitative data
  • Ability to prioritize and handle multiple projects simultaneously, while adhering to deadlines
  • Strong oral and written communication, analytical and organizational skills
  • Four year college degree


Additional Qualifications

  • Keen interest in and knowledge of youth media and trends
  • Exposure to focus groups; moderation experience a plus
  • Ability to flex big picture thinking
  • Strong interpersonal skills
  • Out-of-the-box problem solver with a naturally curious spirit
  • Experience within children category a plus
  • Project management experience
  • Experience in media (TV or digital) or consumer products
  • Degree in communications, market research, business, psychology or social sciences graduate research work preferred




ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 


At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City