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Manager, Consumer Insights

11542

New York, NY, US, 10036

Research
New York
Full-Time

BET Networks,  a subsidiary of Paramount Global,  is the nation's leading provider of quality entertainment,  music,  news,  and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States,  Canada,  the Caribbean,  the United Kingdom,  and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com,  a leading Internet destination for Black entertainment,  music,  culture and news; BET HER,  a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams,  BET Soul and BET Gospel; BET Home Entertainment; BET Live,  BET's growing festival business; BET Mobile,  which provides ringtones,  games and video content for wireless devices; and BET International,  which operates BET around the globe.

 

 

Overview and Responsibilities:

The BET Consumer Insights Manager will be an analytical storyteller responsible for supporting BET as part of the Consumer Insights team. This individual will serve in a hybrid role to help to guide Digital Strategy, Content Excellence, Thought Leadership and Marketing & Media Intelligence for the BET family of brands.

 

Responsibilities include but are not limited to:

  • Support all of BET’s lines of business related to digital experiences
  • Help facilitate and/or lead cross-functional projects in relation to digital strategy initiatives
  • Conduct and assist with market and competitive research to help inform digital roadmaps
  • Work with vendors to facilitate projects related to carrying out our digital strategy and insights efforts
  • Work closely with the Digital Analytics teams to understand the BET business opportunities with a digital focus
  • Assist in handling custom research solutions for digital landscape from bet.com site development to social media content
  • Conduct iterative usability testing on digital experience during various phases of product build and provide recommendations on how to quickly improve the product
  • Contribute to innovative thought leadership pieces that advance the business and maintain our brands’ position in the digital space
  • Participate in measurement opportunities to optimize media effectiveness and targeting across campaigns. Examples include MMM and MTA measurement solutions, marketing target segmentation, etc.
  • Manage the online consumer community to drive rich insight for BET and advertiser partners
  • Assist with large scale qualitative and quantitative research projects, including research design, pre-planning and asset collection, vendor management, qualitative research moderation, data analysis, report writing and dissemination/presentation of findings

 

Basic Qualifications:

  • BA/BS degree in related field
  • 4+ years experience in media, advertising or consumer research
  • 3-4 years of prior experience in an e-commerce, digital marketing, strategy or analytics role
  • Experience using analytics tools (Google Analytics, Adobe Omniture, etc), social listening tools (Crimson Hexagon, Talkwalker, etc.) and/or data portals/warehouses (Qualtrics, Power BI, etc.)
  • Understanding of Nielsen linear ratings and streaming (e.g. Comscore)

 

Additional Qualifications:

  • Passion for the entertainment space and BET’s programming. Strong knowledge of the cable television industry, particularly the Black consumer market, including the programming, marketing, and distribution aspects of the competitive category targeting this consumer
  • Strong storytelling with a proven background in translating data into insights and insights into stories that influence decisions
  • Highly organized, strong attention to detail, ability to work under pressure and multi-task
  • Strong work ethic and integrity

 

Paramount is an equal opportunity employer (EOE) including disability/vet. 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City