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Manager, Consumer Marketing

32132

New York, NY, US, 10036

Marketing
New York
Full-Time

Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Paramount Global. 

 

 

 

Overview:

The Manager of Consumer Marketing will lead and implement strategic marketing plans to support network and studio animation property launches and franchises across platforms. The Manager will serve as an authority on the properties facilitating the execution of coordinated marketing campaigns. The right candidate will be a proactive, self-starter who is proficient in children’s media.

 

Nickelodeon’s mission is to make the world a more playful place, and we should deliver on that mission in everything we do. This role is an excellent opportunity to work with beloved IP, help develop marketing campaigns for Nickelodeon’s most iconic brands, and research, explore and discuss the most exciting trends in culture, kids and media every day.

 

This role reports to the Director, Program Marketing.

 

Responsibilities:

Series ownership & marketing planning:

  • Serve as strategic owner of all assigned series, establishing positioning, driving IP health and completing marketing campaigns.
  • Articulate goals and partner with the Director to develop strategy, positioning and key campaign plans for cross platform marketing efforts.
  • Drive alignment with partners for strategic conversations, consensus building and forward movement.
  • Lead briefing of marketing deliverables - clearly articulating the role, strategy and context of each piece.
  • Facilitate briefings with cross-functional teams including Media, Social, Influencer and guide alignment of initiatives against the core strategy.
  • Lead and continually update marketing and planning materials for internal and external purposes (e.g., property plans, one-sheets, calendars, executive presentations, etc.).
  • Partner tightly with show executives ensuring info-share, strategic alignment and creative execution consistencies.
  • Develop knowledge of audience trends and behaviors, first- and third-party measurement tools, and emerging trends/platforms.
  • Make marketing recommendations based on frequent assessments of competitive programming and audience trends.
  • Serve as a liaison to external agencies and partners. Write, update and communicate externally facing communication to vendors as needed.
  • Build and demonstrate relationships to further promote the properties and key initiatives.
  • Strategize innovative and non-traditional ways to market Nickelodeon properties across the entire Paramount ecosystem.
  • Proactively anticipate all cross-functional partner needs and effectively communicate with them.

Campaign execution & optimization

  • Review creative to ensure all elements of a campaign remain on strategy.
  • Ensure real time communication flow across creative, agency, media and social teams.
  • Partner with Analytics and Agency teams to develop recaps and plans for optimization for Nickelodeon campaigns.
  • Drive execution of any on the ground activations supporting series or at special events.

 

Basic Qualifications:

  • Bachelor’s Degree required
  • 3+ working in marketing, media or consumer strategy position

 

Additional qualifications:

  • Ability to handle numerous projects, be very organized and meticulous.
  • Shown self-starter with an excellent approach
  • Be able to work within a very time-sensitive, fast paced environment, as well as communicate efficiently (both written and verbal)
  • Proactive, strategic problem solver with the ability to troubleshoot and provide creative solutions
  • Ability to interpret analytics and apply research to make informed recommendations
  • Experience in working within and collaborating with cross-functional teams at all levels, as well as third party agencies and partners
  • Able to understand, coordinate and articulate campaign strategies
  • Strong desire to work for a global brand and help drive brand affinity for Nickelodeon!
  • Working knowledge of Microsoft-based software: Outlook, Word, Excel, PowerPoint
  • Previous experience marketing to children and parents is a plus
  • Emerging platform strategy and/or marketing experience
  • Passion for kids & family entertainment!

 

 Paramount is an equal opportunity employer (EOE) including disability/vet. 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City