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Manager, Consumer Marketing

32637

New York, NY, US, 10036

Marketing
New York
Full-Time

MTV is the leading global youth media brand in 180 countries,  reaching 450 million households in nearly 30 different languages across every platform. MTV is the world's premier youth entertainment brand,  the cultural home of the millennial generation and a pioneer in creating innovative programming for young people. MTV reflects pop culture with award-winning content built around compelling storytelling,  music discovery and activism across TV,  the internet and other platforms. A unit of Paramount Global,  MTV operations span cable and mobile networks,  live events,  theatrical films and MTV Studios.

 

 

 

Overview:

The Manager, Consumer Marketing will support the development and execution of paid media plans for series and specials across MTV & VH1. Reporting to the Director of Consumer Marketing, this role will help build and lead 360 marketing campaigns to drive ratings and build engaged audiences across the networks.

 

Responsibilities:

  • Support the development of 360 paid media campaigns for MTV & VH1 series and specials
  • Work with internal and external partners to ensure media plans are on-strategy, timely and on-budget
  • Handle media details and implement plans across all media channels including TV, Digital, OOH, Radio, and Print
  • Provide feedback and insight on media plans to ensure strategic and creative cohesion
  • Serve as department liaison with internal teams including Project Management, Brand Creative, Social, Programming, and Research
  • Build media plan decks and present plan strategy and tactics to key partners 
  • Translate research reports and previous campaign findings into strategic recommendations
  • Strategize innovative ways to build buzz and reach our audiences 
  • Work closely with the creative team to share media plans and deliverables
  • Ensure timely and accurate development and delivery of all assets for each campaign
  • Ensure all branding and key information is on strategy for the show, network, and audience
  • Monitor live campaigns and make real-time adjustments to optimize toward campaign objectives
  • Develop and manage a Coordinator and intern on the Consumer Marketing team 
  • Handle and deliver performance review and goal setting for direct reports

 

Basic Responsibilities: 

  • 4+ years of experience in media or marketing, preferably in TV/entertainment

 

Additional Responsibilities: 

  • Attention to detail
  • Excellent written, verbal communication, and presentation skills
  • Highly organized, with efficient time-management skills
  • Excellent follow-through, follow-up, and proactive problem-solving skills
  • Ability to multitask in a fast paced environment while working in a hybrid work model
  • Enthusiasm for entertainment and pop culture

 

Paramount is an equal opportunity employer (EOE) including disability/vet.

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City