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Director, Program Marketing


Hollywood, CA, US, 90028 New York, NY, US, 10036


Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.



The Director, Program Marketing will coordinate the development of marketing strategy and lead campaign launches for Nickelodeon and Awesomeness Studio titles across platforms. We are looking for a Director to manage a team of marketing and campaign managers and work in partnership with cross-functional teams and distribution partners to ensure brand and Intellectual Property reliability in all environments. We want you to be glue to campaign launches rallying the company around a single vision and ensuring break-through communication strategies in a cluttered media environment.


Responsibilities include and are not limited to:

  • Coordinate movies & series campaign lifecycle from kickoff to launch including: marketing and creative strategy, positioning, briefing, campaign development and execution, & performance monitoring/optimization.
  • Foster trust and establish the working relationship and marketing process with studio executives, EIC’s, Paramount+ & 3rd party marketing teams.
  • Lead agency pitches, cross-functional brainstorms and marketing campaign alignment meetings that ensure tactical ideas are on strategy.
  • Connect and lead creative ideas to media strategy and partnerships to build high impact launches that break-through.
  • Possess the ability to balance multiple campaigns and anticipate and react seamlessly to strategy and content pivots.
  • Actively seek out, identify, and excel at innovative marketing approaches, including media partnerships, digital/social media, influencers, events/stunts and Public Relations.
  • Develop innovative and integrated social strategies alongside Nick & Awesomeness social teams that demonstrate big talent, grow fresh stars, and amplify both our content and movie studio brand.
  • Develop internal and external presentation materials and decks for strategy meetings, partners, Production & Executive Teams (as needed with Marketing Manager).
  • Foster team growth and development.


Basic Qualifications:

  • Bachelor’s Degree
  • 8-10+ years experience in movie and/or TV marketing, preferably at a studio and/or streaming service


Additional Qualifications:

  • Equally proficient in creative and media strategy across platforms
  • Proactive, organized strategic problem solver with the ability to multitask work and people!
  • Skilled at working within and collaborating with cross-functional teams at all levels, as well as third party agencies and partners
  • Able to work within a highly time-sensitive environment
  • Strong knowledge of social media, digital ecosystems, influencer programs and talent building
  • Effective verbal and written communication skills
  • Preferably located in Los Angeles area
  • Ability to interpret analytics and apply research to make informed recommendations
  • Working knowledge of Microsoft-based software: Slack, Outlook, Word, Excel, and PowerPoint
  • Passion for kids & family entertainment; previous experience marketing to children/parents a plus





Paramount is an equal opportunity employer (EOE) including disability/vet.



At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Los Angeles