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Manager, Digital Marketing

9728

New York, NY, US, 10019

Marketing
New York
Full-Time

Showtime Networks Inc. (SNI) owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc., a wholly owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. SHOWTIME is currently available to subscribers via cable, DBS, and telco providers, and as a stand-alone streaming service through Amazon, Apple®, Google, LG Smart TVs, Oculus Go, Roku®, Samsung Smart TVs and Xbox One.

 

Overview & Responsibilities:

Do you live and breathe social media and have a curiosity for understanding what makes brands resonate? Do know how to capture the attention of fandoms driving them to take action? Showtime is looking for a pop culture-loving, television-obsessed Manager, Digital Marketing to manage digital & social marketing for Showtime's brand and scripted series! This is an exciting opportunity to lead social marketing strategy and digitally-led campaigns focused on driving fan engagement, acquisition, and viewership!

 

Responsibilities include but are not limited to:

  • Lead all aspects of digital & social marketing campaigns including the planning, launch, ongoing execution, and measurement of campaigns.

  • Participate in creative ideation and brainstorming around scripted titles.

  • Provide audience/social insights to creative & digital content teams to encourage creative thinking.

  • Work with the Director to inform digital strategy for each show, and then collaborate with cross-functional partners to bring the digital & social strategy to life.

  • Lead all aspects of social media channel management for a portfolio of scripted programming, driving engagement and brand awareness.

  • Continually monitor channel & audience behavior to optimize campaigns and identify additional opportunities for engagement.

  • When necessary, provide hands-on, tactical execution of campaigns, including crafting content calendars, writing copy, posting content, and engaging with fans.

  • Partner with teams to concept and launch 360 campaigns, owning the digital marketing components and providing digital expertise, guidance, and ideas that extend to all mediums..

  • Collaborate with the paid media team to ensure that the strategy, content, and creative supports the overall strategy for a show or campaign.

  • Coordinate the day-to-day work and relationship with agency partners on campaign development, channel management, and measurement for specific properties.

  • Mentor and oversee the work of a digital marketing coordinator(s), who supports the day-to-day tasks of the digital marketing team.

  • Monitor social and digital trends surrounding Showtime programming and culture to identify unique opportunities to capitalize show- or character-specific fandoms.

  • Provide ongoing trend reports to internal partners to educate cross-functional teams on what's important in digital media.

 

Basic Qualifications:

  • 4+years in digital & social marketing capacity within the Entertainment space

  • hands-on experience managing social communities and planning/launching digital campaigns.

  • Familiarity with paid social strategies, either from a strategic or hands-on tactical standpoint.

  • Experience working closely with influencers or creators to build promotional content and improve its reach.

  • Experience mentoring junior teammates and/or agency partners responsible for carrying out campaigns

 

Additional Qualifications:

  • Adaptable with the ability to handle many projects at a time in a fast-paced environment, prioritize work assignments, and meet deadlines

  • Excellent written and verbal communication skills, confidence, interpersonal skills, and willingness to collaborate with all types of people at all varying levels of the company.

  • Experience working on-the-ground events including screenings, set visits, premieres, parties or red carpets on social media.

  • Ability to travel to events, production locations, and other places, as required including nights and weekend work as necessary.

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City